Hot Guy, Cool Dress: Behind the Scenes With Joe Manganiello and Zac Posen for Magnum

04/03/2013 at 05:58 PM ET

What’s more lustworthy: Joe Manganiello in a tux, or a 24-karat gold, $1.5 million custom Zac Posen dress?

These are the difficult questions we’re forced to answer in this exclusive behind-the-scenes look at Magnum’s latest short film, for their new Gold?! (yes, that’s really the name) ice cream bars.

Manganiello plays a sexy, tuxedo-wearing thief whose heist is thwarted by a supermodel in a catsuit. But even he admits that the most distracting thing on set wasn’t Brazilian beauty Caroline Correa, but instead, the stunning 24-karat sequin dress Posen created just for the spot.

“I think I speak for everyone when I say all of our favorite thing about today is seeing that incredible dress that Zac Posen made for the shoot,” he says. “It’s unbelievable.”

The full film will debut at the Tribeca Film Festival April 18, but in the meantime, check out the video, above, and a few peeks at the dress, below. And keep an eye on Magnum’s Facebook page for even more information.

Tell us: What do you crave most, a Magnum bar, that dress or Joe Manganiello in a tux?

–Alex Apatoff

Zac Posen Gold Dress MagnumCourtesy Zac Posen; Mark Von Holden/Invision

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Showing 13 comments

Liz on

I can’t wait to see the dress!!!

rlb237 on

Joe!! Any time, day, week, place!

Ryan Seacrest's Latest Beard on

Joe can out shine any dress at any time…he seems like a very nice, engaging person.

sam on

Me in that dress with Joe as my date.

Yes please. :)

zusje on

That dress is just that,an expensive dress that unless you’re a Hollywood star or royalty you’ll never get to wear.Now give me a melted Magnum bar covered Joe and I’m good to go!

Holly on

Joe Mangianello, hands down!!! And hands everwhere else for that matter. Yummy!

Janie Bowen on

JOE, JOE JOE!!!!! I am 50 years old and he is the first “celebrity crush” I have had since I was 13 years old! He is sweet, hunky and smart. The whole package!

fayem1 on

the dress definately

carlosavs7 on

Reblogged this on carlosavs7.

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Reblogged this on carlosavs7.

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