Gwyneth Paltrow Wants to Blow Dry Your Hair (Well, Sort Of)

03/25/2013 at 04:39 PM ET

Gwyneth Paltrow Blow Dry BarSara De Boer/Startraks

Watch your back, Rachel Zoe — there’s a new well-coiffed celeb getting into the blow dry bar game.

Gwyneth Paltrow is teaming up with her longtime pals, hairstylist David Babaii and trainer Tracy Anderson, to launch David Babaii Blow Dry Bar in Anderson’s Brentwood, Calif., studio.

“It’s not just going to be a blowout bar,” Babaii tells PEOPLE of the new concept, opening April 4. “It’s going to be ‘Hey, why don’t we do this style with your new body? It’s more about your lifestyle. There’s no judgment.”

And true to Paltrow’s own healthy lifestyle, Babaii will be selling 14 products from his eponymous haircare line, which don’t have sulfates, parabens or petrochemicals and are all cruelty-free.

RELATED PHOTOS: Seven gorgeous beauty looks to try now!

“It’s all about healthy ingredients, healthy products. And not getting something that you can do at home. It’s going to be a feel good bar,” the stylist says. “It’ll be cool. If you want that sleek, straight Gwyneth look, great! If you want the Kate Hudson bohemian waves, great!”

To learn more about becoming a member of Anderson’s studio (to which you can wear custom Babaii ponytail holders for your Anderson workout!) you can inquire at

Tell us: Would you try out the David Babaii Blow Dry Bar? What do you think of Paltrow’s latest project?

–Alex Apatoff, reporting by Jackie Fields

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Showing 16 comments

Guest on

And will this cost an arm and a leg like everything else she endorses/owns/sells?!

Guest on

She lives in a bubble!

Elle on

While i own a ton of his products and love them, this idea is a total snooze. People have blowout bars everywhere now. Nothing special about this except the price will be through the roof.

Stacia on

I think she finally realized she can’t act so she should spread her wings into other ventures. I don’t get my hair “blown” out now, not going to start because this broad opened a store

guest on

NI = Not Interested

Ashley on

PEOPLE needs an eye roll react button…

WhoCares on

I must be living under a rock…when did they start opening “blow out” bars…
Never even heard of it. Why don’t they open some ” free food bars ” or “you can sleep here ” bars for those in need. Yes I am aware that stars give to charity. But they could give a little more.

olive on

Ashley that’s hysterical. I would LOVE an eye roll hahahaha!

lor on

its called a blow bar? I would think that meant something else(:

lars on

What a pompous-elitist-self-involved egomaniac she is. Madonna dumped her as a friend, and Martin will do the same soonish, all you will hear is the pop of her bubble bursting.

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