Coco Rocha's 'The Face' Blog: Hey Naomi, My Team Is Winning With the Fans

03/20/2013 at 09:00 AM ET

Coco Rocha The FAceBen Cope

Meet supermodel (and star of “The Face”) Coco Rocha (center, posing with her team of models) who’s sharing her experience filming the high-stakes modeling competition on Oxygen. Rocha, Karolina Kurkova and Naomi Campbell each selected four girls to compete on their team, with losing teams submitting models for elimination each week. In her sixth blog, Rocha dishes on model faux pas and backstage drama.

This week’s episode of The Face is all about being a brand ambassador. The most envied campaigns in fashion and beauty nearly all require that the model be able to speak, sometimes extensively, about a product. Learning how to communicate as a brand ambassador is a must.

Lights, Camera … : The challenge is a red carpet press event thrown by a magazine. The clients are journalist William Norwich and iconic model Pat Cleveland, both experts on red carpet etiquette, who will look at how the girls walk and hold themselves in front of press, photographers and fans, as well as they answer questions. Billy and Pat teach the girls how to pose for the cameras in their Guido Maria Kretschmer gowns, and remind them that “to admit when you don’t know something” is the height of intelligence. In other words, no making stuff up.

On the red carpet, Ebony (Team Karolina) breezes through a tough question from Wendy “How You Doin'” Williams about her children having different fathers. Devyn tells Wendy that she doesn’t categorize herself as a “black girl model” and Naomi calls her out. “That’s a disgrace!” she says, throwing Devyn off her game and making her think she has lost it for her team.

RELATED: Read even more from Coco Rocha on The Face!

Next, Jocelyn (Team Naomi) is upstaged by former pageant queen Zi Lin on the red carpet. Jocelyn refuses to answer a question about her mystery “reality star boyfriend.” Zi Lin is asked the name of her eyeshadow (by Ulta, the brand these girls represent) and instead of admitting she doesn’t know, she starts talking about how her name means purple in Chinese and then says of the eyeshadow “I call it Ulta Special Purple.” Googling that product name does not get you very far.

Team Coco does well. Margaux quickly fires back at a negative comment about her height with the classic example of 5-foot-7 Kate Moss. Although inaudible to anyone else, Naomi thinks she hears Margaux mispronounce the apparently complex and nuanced name ‘Moss’ and calls her out on that. It’s an act both distracting and completely uncalled for considering no one criticized Zi Lin’s pronunciation, ever.

Adoring Public: Team Karolina wins and Naomi gives the news to her girls, saying, “We’ve won three challenges, Karolina has won three challenges, and Coco’s won zero.” Although technically correct, my team won the biggest challenge of all: the public vote. Fans of the show gave Team Coco 70% of the popular vote online, leaving just 18% for Naomi and 12% for Karolina. Whatever the outcome of The Face’s challenges, the people have spoken and they loved the way my girls played the game.

Karolina is faced with the difficult task of sending two girls home this week. Apparently Naomi’s name-calling last week made no impact on her as she puts Zi Lin and Margaux, arguably the two strongest girls in the competition, through to the finale. Stephanie leaves with her head held high and says she is walking away as a model and that she never could have said that before.

Talk That Talk: Of course the show cannot end there. Despite the fact that both of our teams lost, Naomi seems determined to make Team Coco feel like somehow we’re the real losers, saying she’s “yet to be inspired” by us.

Regardless of how the points are divided, I’m very proud of my team. As aspiring spokespeople for Ulta Beauty, none of my girls made up an imaginary brand name like Zi Lin did. “Do not say my girl lied, you better re- check your facts,” says Naomi. I remind her those were the client’s words, but Naomi couldn’t care less and goes off topic telling me “Check your lipstick, before you come and talk to me, because you’re wearing it.” For the record, my purple lipstick was not called “Ulta Special Purple.”

–Coco Rocha

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Showing 6 comments

QuestPumpkin on

More than the the actual episode, I look forward to Coco’s blog! Coco, you’re absolutely hilarious and oh-so-witty!
KK and you give models a proud name! Naomi, is well, just being Naomi. And you know what that means- A maid hitting loony!

duchessbulldogge on

I’ve been following runway models since the early 90’s and Naomi has always had zilch class. I don’t think being screamingly abuse makes you an interesting character, but clearly La Moss and Campbell have stayed the darlings of Haute Fashion despite their B.S. I was always a Turlington fan and Coco you have so much more to offer then low class Naomi and Meh Karolina. Natalia V. would have killed in her place. Coco you look insane, you say brilliant enlightened, thoughtful things and you are naturally charmant. Thank you!

Mila on

The amount of hypocrisy on this show can only be classified as ironic.
For starters,how on Earth does Naomi qualify in any way as a mentor? She teaches the girls to be likable, but does nothing but intimidate, harrass and bully those around her.
She makes Tyra Banks look like Gidget.
Her fame is inexplicable to me. She was blessed with good looks and came along at the right time,when models were not cool and accessible like Coco. If she started out today, she’d have no chance.
Then she criticizes Coco’s lipstick, because when Naomi has nothing intelligent to say, she resorts to violence. More irony,complain about how poorly the models did in the Ulta challenge by criticizing an Ulta product!
I live for purple lipstick and immediately bought it online.
The only reason Naomi’s team won 3 challenges is because people are too scared to contradict her. I find it horrifying that she is a ‘mentor’,judge and producer. Too many conflicts of interest.
Naomi is the only idiot I see on the show. She’s a disgrace to black models, all models,all females and humans.

carlosavs7 on

Reblogged this on carlosavs7.

Utah Homes on

Good post. I learn something new and challenging on sites I stumbleupon every day. It will always be helpful to read content from other authors and practice something from their web sites.

male fan on

coco time to do playboy centrefold!

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