Exclusive First Look: Lauren Bush Lauren's Feed USA + Target Collection

03/11/2013 at 08:00 AM ET

Feed for TargetCourtesy FEED for Target; Inset: Landov

Lauren Bush Lauren has been working tirelessly on her FEED charity for years, helping to bring meals to underprivileged people through the purchase of her distinctive bags. But now she’s bringing FEED to a whole new level, partnering with Target for a 50+ item collection to launch June 30.

“This is our largest-ever initative to fight hunger here in the U.S.,” Lauren tells PEOPLE exclusively of the collaboration. “We hope to provide more than 10 million meals to children and families across America.”

Lauren also gives PEOPLE an exclusive sneak peek at two of the items that are part of the FEED USA + Target partnership: a collapsible bike and a set of bracelets, both of which reflect the “Americana” aspect of the collection that Bush is especially proud of.

And the bike is a personal favorite of hers: “I ride my bike to work and around my West Village neighborhood, [so] I love [it],” she says. “Plus, it’s foldable and easy to store if you don’t have a lot of space in your apartment.”

As for what to wear when riding it? “Anything!” she says. “Pants, shorts, even a skirt. Of course, the best thing to wear when you are coasting along on our classic FEED USA + Target bike is a FEED USA + Target helmet, denim shirt, and backpack!”

Lauren has carried her FEED bags everywhere from business meetings to the Met gala, and she hopes that making this collection available to Target’s large audience will help others do the same. “By carrying a FEED bag, you are supporting an important cause and helping to raise awareness about hunger in America, and you can look stylish doing it,” she says.

The FEED USA + Target collection will range from $3 to $400 (with 10% of the purchase price going to Feeding America), and will be available in Target stores and Target.com nationwide on June 30. For more information on FEED in the meantime, visit FeedProjects.com.

Tell us: Are you excited to shop the FEED USA + Target collection?

–Alex Apatoff

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Showing 20 comments

Liz on

I’m excited Feed is coming to Target! I’ve had one of their large burlap bags for years and I love it! Can’t wait to get more items and support a good cause at the same time!

linda on

Great cause but her name is ridiculous. This is one of those times when taking your husband’s name is unwise.

Donna on

It’s exciting to see a “celebrity” support hunger in our country instead of always looking to other countries. I will definitely purchase from Lauren’s line to support the cause.

Caroline on

How come no mention that she is President George H Bush’s granddaughter, George W. Bush’s niece, and Ralph Lauren’s daughter-in-law?

susan on

It’s amazing to me that we have hungry people in America. It’s the richest country and everyone has the same opportunity to succeed (yes, it may take others longer, but it’s worth it if you can feed your own kids). Either way, this is how it’s supposed to be done. Charities temporarily helping others to get back on their feet. I’d much rather that Ms. Bush Lauren devote her significant energies to feeding people rather than the government, so bravo!

Noodles on

wow, who’s the one person who actually put an angry face next to an article about a cause that feeds starving people??

Go back to reading your shallow celebrity gossip if real, uplifting news makes you angry.

Eli on

@Caroline…probably because it is nice to define a woman by her own accomplishments and not by the famous men in her life. It happens so rarely.

MIa on

10% really??? I’m sure she can do a lot better than 10%

Caty on

It’s interesting to me that part of the reason we have so many hungry people in America is due to policies created by politicians in her family which create more inequality, and help the rich get richer and the poor get poorer. So yes, we have millions of hungry people. Creating more charities is not the answer; creating a more just society is.

But, I guess it’s better that she’s doing this rather becoming involved in politics and bombing people overseas like her uncle and Obama.

Char on

AWESOME! It is great to see an organization to help children here in the United States!!

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