Katie Holmes's Hair Has a Job

01/18/2013 at 03:30 PM ET

Katie HolmesCourtesy Alterna

Katie Holmes has your beauty routine covered.

Just months after signing on as the first famous face of Bobbi Brown cosmetics, the actress has inked a deal as the debut celebrity spokeswoman for Alterna Haircare.

Never heard of the brand? You’re not alone. “Alterna has been haircare’s ‘best kept secret’ for years,” Joan Malloy, the company’s president and CEO, says in a statement. “But that is about to change. We’re confident that adding Katie’s natural beauty, gorgeous hair and creative instincts to our state-of-the-art, results-driven haircare collection will be a game-changing combination.”

According to a release, the plan is for Holmes to help the brand grow worldwide — particularly in salons and retail stores. She’ll also appear in ads in March 2013 women’s beauty, lifestyle and salon trade magazines.

“I’m really proud to be a part of this company — not only because the products are incredible, but because their ‘accessible luxury’ and ‘free of’ philosophy really speaks to me,” Holmes says of the eco-conscious brand. “It’s good for my hair and good for the earth, so I feel good using it.”

The brand feels good about using her, too, especially as she’s transformed this year from Tom Cruise‘s wife into big city girl. “Katie inspired us by gracefully evolving from an actress to a multi-faceted artist, designer and style icon,” Malloy says.

If you want to try the goods for yourself, they’re available at Sephora.com, ULTA.com, beauty.com and QVC.com. According to the brand, Holmes’s favorite products include caviar anti-aging moisture shampoo and conditioner and bamboo dry shampooTell us: Do you like the idea of Holmes promoting a haircare company?

–Kate Hogan


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Showing 75 comments

KrisAnn on

Talk about Photoshop! I’ve never seen her look so good!

Danielle on

Katie is perfect for that job, because dhe has beautiful untouched hair, and she ineeds some recognition of her abilities as a human being.I will buy this products.

Laura on

Her face looks pretty, and the hair color is pretty but the hair looks tangled and messy to me….

W on

Didn’t she just have a pixie cut a few years ago. Wish my hair grew that fast! Lol.

kate on

trick photography

Katrina on


Guest on

I’m so annoyed at sloppy photoshopping! The left side of her cheek is pixilated! If these are professionals…. They s@ck!

Deb on

Katie Holmes is a very beautiful woman and seems to have come alive with her divorce from Tom Cruise.

Guest on

Be Quiet Katrina! It was probably a typo. Get a life

thenitenurse on

Raise your hand if you think she has very mannish facial features? Second she at best is a 6 on a scale of 1-10 of being hot.

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