BUZZ: Is Beyoncé the New Face of H&M?

01/10/2013 at 04:30 PM ET

ASNY/SDFL/Splash News Online

If the rumors on Twitter are true, Queen Bey can add yet another line to her already very long and impressive résumé: star of an H&M campaign.

People have been abuzz ever since images of Beyoncé on the set of what appears to be a photo shoot in the Bahamas emerged early Thursday morning.

In the snaps, the superstar is seen sitting in a pink beach chair wearing a tropical-print bustier, a yellow flower in her hair and a red lip (left) — and fans are convinced it’s for an upcoming H&M ad.

Here’s why: Reportedly, one of Beyoncé’s dancers Tweeted: “First day of trial in the Bahamas! H&M all set … go,” E! Online’s Latin America outlet shares. (The Tweet has since been deleted.)

PEOPLE reached out to H&M for comment, but a representative for the brand would neither confirm nor deny anything.

We’re crossing our fingers that it’s true since this would be something of a style match made in heaven; after all, Bey is one of our favorite fashion-forward stars and H&M is one of our favorite affordable retailers.

And are we the only ones who think that the singer’s latest looks on Instagram have a bit of an H&M-esque vibe? Tell us: Would Beyoncé be a good choice for H&M? If not, which celeb should the brand choose to front its next campaign?

–Jennifer Cress


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Showing 4 comments

The Curvy Socialite on

Reblogged this on The Curvy Socialite and commented:
Muy interesante. After what seemed like an epic fail with the Margiela line, maybe H&M is banking on Beyonce having a golden touch (kind of like how the Great Gatsby movie folks are banking on her husband to endure success). Well…only time will tell.

The Curvy Socialite on

Well after the epic fail with Margiela, maybe H&M is banking on Beyonce’s golden touch? Only time will tell.

Marianna on

I hope this is true. Beyoncé would be perfect for H&M. Plus the picture looks beautiful.

James on

I hope it’s true! :o Great partnership here.

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