What's the Deal with the Olsens' $55,000 Backpack?

12/06/2012 at 06:00 PM ET

The Row Damien Hirst Backpack Courtesy Just One Eye; Inset: Sipa

We’re positive we weren’t the only ones whose jaws dropped when we read that Mary-Kate and Ashley Olsen‘s fashion line, The Row, is selling $55,000 backpacks.

But this isn’t exactly the Jansport you carried your Trapper Keepers in during elementary school. The extravagant accessory is designed in collaboration with renowned artist Damien Hirst and it’s been dubbed “wearable art.” The backpack is limited edition — as in, there are only 12 of these babies. Each bag features black patent, Nile crocodile leather and is adorned with various designs (like pills or gold circles) courtesy of Hirst.

Initially the price of the backpack was kept hush-hush and The Row declined to release that info. But when we called Just One Eye (the site selling the creations), they shared with PEOPLE.com the five-figure price tag.

But before you go thinking that absolutely no one is going to drop $55,000 on a backpack, consider this: The Olsens released a similar a purse for $39,000 earlier this year — and it sold out. Tell us: If you had all the money in the world, would you buy this backpack? If not, how much would you pay for it?

–Jennifer Cress


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SA on

Interesting. I just read a piece in Bloomberg that said the value of Hirst’s work has dropped quite a bit.

Clara on

I donĀ“t really like those backpacks at all.

Merry Christmas on

If there is ONE gift you can give yourselves this year, its the gift of Salvation!

Say this prayer out loud for you have nothing to lose but everything to gain..

Dear Lord,

I admit that i am a sinner. I have done many things that don’t please you. I have lived my life for myself. I am sorry and I repent. I ask you to forgive me. I believe that you died on the cross for me, to save me. You did what i could not do for myself. I come to you now and ask you to come into my heart, and to take control of my life, i give it to you. Help me to live every day in a way that pleases you. I love you, Lord, and I thank you that i will spend all eternity with you.


irene on

Ridiculous plus it isn’t attractive.
For those who would spend for this- buy a nice one at a lower price and give the rest to charity!! I’m sure Louis Vuitton has some more reasonable than this if you want high end!

JJ on

A polka-dotted backback is “wearable art”? No thanks.

Journey on

Nile crocodiles killed so that an artist can embellish a piece of art with simulated drugs?

Mary on

Who would pay $55,000 for a bag with pills on it?

tara on

Aside from the absurdity of selling any fashion item for this price, I personally have never understood the desire for a backpack (regardless of the material it is made of) – the only people I can understand wearing a bag on their backs are school children (or hikers) that’s it – period. The only other way to carry a backpack (if you don’t want to carry it on your back and look like a hiker, is the small handle on top, which is very uncomfortable to hold (too small). So IF this type of price tag were acceptable, it should at least have been part of a completely different, usable bag (like a satchel, that can actually be held in the hand or crook of your elbow).

Normi on

H O R R I B L E ! ! ! !

Em13 on

Oh of course it will be sold out. I’m not even worried.

Would I buy it if I had the money? No. I hate this kind of backpack and I’m not a fan of crocodile leather.

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