Backstreet's Back — In an Old Navy Ad

09/20/2012 at 11:00 AM ET

Old Navy gave us a serious dose of ’90s nostalgia last month when they brought back our favorite 90210 stars for a cute campaign. And now they’re bringing the recently reunited Backstreet Boys center stage, featuring them in a new commercial for, appropriately, “Rockstar” skinny jeans.

“It was a great way to show people that we’re back,” Backstreet Boy Kevin Richardson told PEOPLE Friday night during Old Navy’s Rockstar Fashion Show in New York’s Bryant Park. “Our song ‘Everybody’ that’s featured in the commercials says, ‘Everybody rock your body,’ which relates to everybody, rock their body in Old Navy skinny jeans.”

“It looks great,” added bandmate Howie Dorough. “We think [Old Navy and Backstreet Boys] is a great pairing.”

To promote the campaign on Friday, the five guys appeared at the runway show (which was hosted by Jenny McCarthy), performing a series of their hits. But the fans were so excited, they wouldn’t let them leave; according to Old Navy reps, a screaming mob of about 100 girls chased the guys out of Bryant Park as they tried to get to their cars. Tell us: Are you excited the Backstreet Boys are back? Do you prefer their commercial to the 90210 campaign? 


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Laura on

Although Kevin Richardson has recently rejoined the group, the Backstreet Boys have NEVER broken up. They have been touring and making records for almost 20 years now. Last year, coming off of their tour to support their most recent album, This Is Us and the NKOTBSB tour with the New Kids, the Backstreet Boys were in the Top Thirty Moneymaking Music Artists of the year. It is certainly wonderful to have Kevin back with the group, his voice, his presence was missed by all of the fans, but the group itself has given us wonderful music even during the 6-7 years that he was absent!!!

Nel on

Laura is right! The boys have released albums without Kevin Richardson and done a number of tours. It is very nice to have Kevin back! I am excited to see the 5 of them on tour again. Also, very pumped for a new record! I only wish the media would realize that the rest of the guys have been working hard making music and touring for us, the fans. Please media (including GMA) the guys have done 2 records not counting last year’s release with NKOTB without Kevin. They have also done a handful of tours. How about we say Kevin is back therefore, making it complete. Kevin welcome back & the rest of the guys keep rockin’ out! Also this commercial, is great. It reminds me of the commercials they did during the time of their Millennium album and tour.

escuela infantil bilingüe on

I’m no longer positive where you are getting your info, however good topic. I needs to spend a while studying much more or figuring out more. Thank you for fantastic info I used to be in search of this info for my mission.

Cherry on

I personally loved Jordan Knight in the Old Navy Commercials. Wished whole NKOTB was in a commercial to please Don’t Girl that would be nice.

Cherie Speese on

I was so excited to see them on tv I looked it up after it ended. So happy they r back out !!!! It’s nice to see them again!!!!

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