Sweet! Kim Kardashian Debuts 'Chocolate Brown' Hair Color

08/27/2012 at 06:00 PM ET

Kim Kardashian Light Hair

She has a new wardrobe … and now she has a new look, too. Kim Kardashian lightened up her hair over the weekend, dyeing it Friday evening and sharing photos of the process on Instagram (below).

“Blonde hair don’t care,” she wrote with a shot of her newly lightened (not quite blonde) locks. Afterward, a ton of complimentary Tweets came in, including an “absolutely love” from Paris Jackson. Kardashian’s reply? “Needed a change!”

According to Kardashian’s stylist, George Papinoklas of West Hollywood’s Andy Lecompte Salon, the new color is actually a “fashionably glossy chocolate brown,” he says. Papinoklas first softened Kardashian’s natural color to a “dark chocolate” using Joico products, he explains, adding “rich chocolate pieces” around her face and at the ends of her hair.

“The result is a low-maintenance graduation of color from deep dark chocolate to luscious milk chocolate ends,” Papinoklas says. “The tone-on-tone hue is the most sophisticated choice for brunettes.”

Though it’s kind of hard to tell Kardashian’s old hair color from the new in photos (maybe that’s the point?), in this case, if she’s happy, so are we. Tell us: What do you think of Kardashian’s new hair color? 

Kim Kardashian Hair
Courtesy Kim Kardashian


FILED UNDER: Hair , Kim Kardashian
Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 7 comments

Kiley on

I like her dark hair better, but its an interesting color

Wendy on

All that talk of “chocolate” is making me want a candy bar!! I like her hair better when it’s darker.

Becky on

Love it…. She looks great

Robbyn K. on

I think she should go way lighter since she’s got a new man, new clothes, she needs way newer hair. I love Kim. She kinda Favors Bey. In a way like they could be sister’s but thats my thoughts.

BB on

I love the new look. It’s just hair color, no big deal. Kim can always change it back if she likes.

nadere koohpaim a on

Wrong photo mates, you don’t need a magnifying glass to see that it is Penelope Cruz and not Kim!

d** on

She looks fab with both hair colors but i gota say i love her dark locks better ;)

From Our Partners


Get every new post delivered to your Inbox.

Join 2,510 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters