Beyoncé Is Crazy Cool in House of Deréon Campaign

08/22/2012 at 09:00 AM ET

Beyonce House of DereonCourtesy House of Dereon

Sasha Fierce is back! That’s the only conclusion we can draw after seeing the just-released photos from the House of Deréon fall campaign. Beyoncé appears to be channeling her alter ego as she confidently (and sexily!) struts her stuff in three very edgy looks.

In the shots, posted to the label’s Facebook page, Bey rocks graphic black-and-white printed pants teamed with a sexy moto vest (left), a high-waisted leopard-print maxi (with a slit that goes on for days) paired with a black bustier and a leather jacket (center) and a sexy cutout mini with biker boots and an animal-print shawl (right). She polishes off each outfit with a black wide-brim hat similar to one we’ve seen her sporting quite a bit this summer.

Other elements from her personal wardrobe are present in these House of Deréon looks too: those round sunnies, for one. But also the loud prints and the flowy pants, two trends we’ve seen her test-driving recently.

One thing noticeably missing from these pictures: any sign of lingering baby weight. The star, who gave birth only seven months ago, flaunts a very trim figure and an enviably flat belly. So, to recap: killer body, amazing confidence, swagger like whoa and awesome personal style. Yep, we want to be Beyoncé when we grow up. Tell us: What do you think of Beyoncé’s House of Deréon campaign?

–Jennifer Cress


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Showing 25 comments

Silent on

love you inspired by you and in the words of rick ross I think I am you.

Asia aka sasha fierce on

You inspired me to follow my dream. Think you look great

BeyStan on

Love Beyonce! Take away her beauty and talent and she’s humble, classy and a woman to be proud of. HOD really has nice clothes too.

Ashley on

Beyoncé is the fiercest woman on the planet? Oh please!

mindy on

She looks beautiful.

hotness at 46 on

Go Beyonce, You ar fierce!!!!

fanofboardwalkempire on

what great photo shoot images! just smoking hot!
Beyonce is the perfect model for the House of Deron!

Amber on

Love the wild pant patterns that are in right now. WANT HER HAT!!!

Betty on

She is such a beautiful young lady.

Chipperchick on

Way too much photoshopping in these pictures! Just say footage last night of her on tour recently and she is a beautiful, curvy woman with thick thighs. The legs in these pics are not the same as in the video footage. WHY do these ads insist on doctoring the photos when you’re subject is a beautiful, beautiful woman?

B. J. on

That House of Dereon is garbage. Here in Houston (Beyonce’s hometown), you only see them in discount stores that sel cheap-quality merchandise. I’ve yet to see them in a quality department store.

Cesa on

They photoshopped the heck out of her body. I guess you have to be thin to wear the House of Dereon clothes.

Sara on

I’m a personal shopper and when it was requested to get of HOD and I followed my orders.

My client was extremely disappointed with the clothing! Clothes are comparable to the Kardashian line, cheap material and poor quality!

Jenny! on

Wow she looks amazing in thoes photos! She is so much fun to watch

sally on

Those pictures are insanely photoshopped. No one but her would wear those clothes. I enjoy some of her music, but must say she is no Fierce.

Lily on

lotsfairbrushing nd the ad is boring

ValdaDeDieu on

Fantastic! Love the clothes AND Queen Bee!

Diana on

They SOOOOO photoshopped her legs!!! They are a lot thicker than those stems!

sidnee on

Love the photography, but c’mon.. these images are nothign more than angle, lighting and uhmm, the magic of Photoshop! She’s not that slender. Not yet anyways.

Debbie on

Yea, those are her actual legs and she really did give birth. Right. I got a bridge in Brooklyn to sell you, too.


good pics

jeanne on

after seeing these pics with Beyonce “post-baby” and NO TUMMY at all—makes me believe she did not give birth or she had a tummy tuck

Karen on

The whole look is tired and outdated. Move on Beyonce, get a real model for these shoots already!

Piddlepaddle on

Most designers use real models to model their line. Not very fond of their clothing they are very cheaply made. Beyonce would die if she wasn’t in the spotlight. As a photographer, these photos are beyond photoshop

Yamie on


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