Taylor Swift Brings 'Red' to Life in New Fragrance Ad

08/17/2012 at 10:30 AM ET

Taylor Swift Perfume AdCourtesy Elizabeth Arden

Taylor Swift is “really excited” about her new album — so excited, in fact, that she brought its theme, Red, into the first ad for her new fragrance, Wonderstruck Enchanted.

“I love the look of my ad,” Swift tells PEOPLE. “I’m wearing this amazing gown that I loved as soon as I put it on. It’s a classic look, and that’s been my recent style obsession. Anything classic and timeless.”

The crimson theme translates to the scent’s bottle, too: it’s red, of course, and bejeweled with a cluster of antiqued gold charms — a bird, a flower, a leaf and a sparkling crystal — hand-selected by Swift.

The scent itself — a follow-up to last year’s Wonderstruck — has a blend of wild berries and flowers, with notes of passion fruit, white musk and vanilla. When it hits stores in September, it will retail for $49.50-$59.50, with body lotion available for $29.

“Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance,” Swift explains. “Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamored — enchanted — when you know a little more about that someone and still feel that strong connection.” Hmm … we wonder to whom she’s referring.

Want a free sample of Wonderstruck Enchanted? Head over to the fragrance Facebook page!

–Kate Hogan


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Showing 33 comments

nykie on

the Facebook page (link) provided is not working.

StyleWatch on

Hi @nykie, we just tried and it’s working for us — perhaps try switching browsers? Which part of the page isn’t working for you?

Alana on

The link isn’t working for me either. All i am getting is a page not found result.

Interesting article otherwise although Im not sure her perfume would appeal to me.

mw on

does the swift money making machine ever rest?

Snooger on

In the past PEOPLE, I read that she admires the style of Jackie O. and Ethel Kennedy. Jackie, I can see – but Ethel? Uh no.

City girl on

That’s a gorgeous gown!!! No idea about the perfume but she is classy and respectful for someone her age. Miley, take a lesson from Taylor.

Courtney on

Taylor is reminding me of Grace Kelly in that ad classy and refined yet still approachable. can’t wait for the fragrance to come out as I’m a collector and loved the original wonderstruck

Kali on

The link worked just fine for me … my sample will arrive in about two weeks! I loved the original Wonderstruck; hope this one is every bit as nice!

Today on

She should change name of her fragrance to BORING just like she is

Teresa on

Taylor has wonderful qualities, she is not a smoker, drinker nor doing drugs. She is a young woman who has made a fortune, with a voice that is not of the best quality. Her singing is ok. But she as a person is great. But, I think she needs to stop chasing guys and let them come too her. She seems a bit desperate. Buying a house by her new boyfriend the Kenndys is desperate. I really do hope she finds this love she is looking for.

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