Pink Is the Newest Face of CoverGirl!

08/06/2012 at 12:45 PM ET

PinkCourtesy CoverGirl

The CoverGirls had better look out — there’s a tough new girl in town. Pink was named the newest face of the beauty brand Monday, joining Taylor Swift, Sofia Vergara, Drew Barrymore, Ellen DeGeneres and Queen Latifah (plus two Olympic stars).

“Joining a group of women who have always inspired me — to laugh out loud, let my guard down, or play around with my beauty look — is such an honor,” the singer says in a release. “I have a lot to celebrate. I called my new album The Truth About Love, and the truth is that I have my beautiful family and baby girl, my new music and now my partnership with CoverGirl to love.”

“Pink is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” adds CoverGirl vice president and general manager Esi Eggleston Bracey. “We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our CoverGirl family.”

Going hand-in-hand with that image, Pink will first promote what the brand is touting as a “bold new mascara innovation,” and celebrate “beauty with an edge” through all of her campaigns. Her first ads will debut this fall. Tell us: What do you think of Pink as a new face of CoverGirl? 


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Showing 86 comments

Amit on

Love her! She’s a great choice.

Bean on

That’s too bad. Another animal “lover” endorsing a company that tests on animals. Such a shame.

pb on

LOVE her!! :)

jsp81355 on

I love Pink. She definitely dances to her own drummer. You rock, girl!

Kristal on

Amazing Woman! She has always been an individual, love her and think she will do Cover Girl proud!

Pamela on

I love Pink! She is a great role model and a great choice.

Tracee on

Awesome choice. Beauty and brains! A force to be reckoned with.

fanofboardwalkempire on

I love Pink and she is a great choice for Cover Girl- getting some edge on is the right way to go!

Johna on

Wow. Pink is an “animal lover” I thought Cover Girl tested on animals?

Jeanine on

Great Choice! Have always admired Pink for her no apologies attitude!

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