Lady Gaga Poses Naked in Bizarre Fragrance Campaign

07/17/2012 at 11:30 AM ET

Lady Gaga Fragrance CampaignSteven Klein/Courtesy Coty

We thought there was nothing else Lady Gaga could do to shock us, but leave it to the envelope-pushing singer to make jaws drop yet again. And this time it’s not about what she wore, it’s about what she didn’t wear.

The superstar Tweeted an image of her new fragrance ad in which she lounges naked covered only by a face mask and miniature men. Yes, it’s as weird as it sounds.

The unconventional campaign — shot by photographer Steven Klein — suits the unusual scent, Lady Gaga Fame. Dubbed “the first-ever black perfume” (it turns clear once spritzed) the aroma is described as dark, sensual and light according to WWD. The fragrance features notes of belladonna, incense, saffron, honey, apricot nectar, crushed tiger orchid and jasmine sambac, thankfully not blood and bodily fluids, as originally rumored.

Before leaking the image, Gaga revealed she was rather uneasy: “i won’t lie I’m a bit nervous. its been a while since i’ve shared some work with you. But i’m so proud of Steven+I, we really did not sleep!” she Tweeted.

Along with print ads set to run in September fashion magazines, a television commercial and a three-minute film are also slated to promote the perfume. Lady Gaga Fame hits beauty counters this November. Tell us: What do you think of Gaga’s campaign image? Will you buy Fame?

–Jennifer Cress


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Showing 58 comments

Kevin Walker on

Adventurous, but hardly “bizarre.”



Brenda Underwood on

I love Gaga for her boldness!! Can’t wait to smell the perfume love deep fragrances! Way to go woman for making everyone uneasy love her!!

Caroline on

Ah. She’s getting boring. It’s not even entertaining anymore when you are just outrageous for the sake of being outrageous.

When will her 15 minutes be up?

LN on

Absolutely LOVE the ad. So creative and interesting! She has a beautiful body, and all the naughty bits are covered up…so I don’t see what all the fuss is about. The perfume sounds amazing! I will definitely try it when it comes out. Good for you, Gaga!!

sookie on

Madonna has done EVERYTHING Gaga has copied, already. Yawn.

mopps on

Bought a bottle on E-BAY and love it. It has such a different smell compared to other brands. And it was only about $80.Think I’ll order another, maybe two for Christmas gifts.

AK on

Art is Art and this is Art. It’s not about 15 seconds its about pushing the limits and boundaries and this picture is all of the above. I see the metaphore but I also keep an open mind and respect creativity. Hats off to Steven Klein for his boldness.

Joelk on

Thank God for photoshop and airbrushing….she wasn’t “born this way,” no shock, just tasteless.

christa on

Please, this is not bizzare.

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