Jessica Simpson Launching a Maternity Line

05/14/2012 at 10:30 AM ET

Jessica Simpson Maternity LineCourtesy Destination Maternity; Inset: Jamie McCarthy/Getty

She just had baby Maxwell Drew two weeks ago, but Jessica Simpson is already giving birth to another venture: a maternity line. The designer announced plans for her latest collection, aptly named Jessica Simpson Maternity, just this morning.

Simpson’s new line — which will be available at Destination Maternity, Motherhood Maternity and Macy’s stores this fall — includes “breezy, everyday pieces aimed at the modern mom-to-be who wants to maintain her fashion edge throughout her pregnancy,” according to a release.

“I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great,” Simpson said in the release. “You want to wear clothes that are flattering to your baby bump; you want to show your bump off.”

The clothes (see a sampling above) will have a vintage 1970s feel, and include printed tops, maxi dresses, jackets, blazers, sweaters, knits and denim, starting at just $36. Wonder if we’ll see any leopard-print caftans in the collection?


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Showing 56 comments

Wendy on

She is so business savy, good for her !

Dani on

I’m sorry, I don’t wanna be rude but if she worn these clothes in her own pregnancy she would have looked a lot more pretty. Yeah she was maybe heavy and stuff like that but wearing big tents with platforms underneath it was just sort of ridicilous.
The middle outfit i’m not really crazy about though

Suzie on

Jessica launches a new maternity line?!
NOT- she doesn’t do the work- others do and then she gets the money because they put her name on the clothes! I for one am sick of Jessica putting her name on everything. Go take care of your baby and give us all a break for awhile.

Cat on

Hey Suzie, jealous much?

Dj on

What? No Moo-Moo’s…. that is all she wore

KB on

I doubt I would want to look to her for maternity fashion advice. I’m sorry to say this, but for most of her pregnancy she looked like a Volkwagen Beetle with a throwcloth over it.

Tina on

Whether Jessica Simpson actually designs these clothes and shoes or she just puts her name on it, there can be no denying that she is quite the entreprenuer. Pretty good for a dumb blonde.

Deborah on

Wow .. gotta love women bashing other women!! So 2012. Get over yourself women!! If she wants to create a maternity line .. who are you to judge?

NC on

ALl of you stop being jealous!! Why don’t you put your name on something and make some money….oh yea you can’t cause it’s not that easy!

Sharon on

One time Jessica Simpson said that she has a great manager and business partners, I am sure they came up with this idea. She is a smart woman, but she does not do this all by herself, and her Father also has a hand in this. I think this idea is so great, I like the outfits.

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