Jessica Simpson Launching a Maternity Line

05/14/2012 at 10:30 AM ET

Jessica Simpson Maternity LineCourtesy Destination Maternity; Inset: Jamie McCarthy/Getty

She just had baby Maxwell Drew two weeks ago, but Jessica Simpson is already giving birth to another venture: a maternity line. The designer announced plans for her latest collection, aptly named Jessica Simpson Maternity, just this morning.

Simpson’s new line — which will be available at Destination Maternity, Motherhood Maternity and Macy’s stores this fall — includes “breezy, everyday pieces aimed at the modern mom-to-be who wants to maintain her fashion edge throughout her pregnancy,” according to a release.

“I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great,” Simpson said in the release. “You want to wear clothes that are flattering to your baby bump; you want to show your bump off.”

The clothes (see a sampling above) will have a vintage 1970s feel, and include printed tops, maxi dresses, jackets, blazers, sweaters, knits and denim, starting at just $36. Wonder if we’ll see any leopard-print caftans in the collection?


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Showing 56 comments

Spanish Fly on

Suzie is smack on! Jess has nothing to do with this line, except her name on it. Not called jealous, it called FACTS many people that actually do the work dont get any credit.

Blue Ldy on

Spare me. Doesn’t she have anything better to do. She has enough money for the rest of her life. Get a real job.

Jessica Simpson Launching Maternity Line This Fall on

[…] Simpson is set to launch her own maternity clothing line with Destination Maternity, PEOPLE is […]

Gigi on

She showed absolutely no fashion sense while she was pregnant – in fact, she dressed horribly. I wonder who will actually design the clothes that will have her name on them?

amy on

I would have loved this! Unfortunately by the fall I’ll be ready to pop (a little late to be starting to buy new stuff).
Very exciting though, there are not enough maternity lines! (especially in Canada)

Courtney on

idiots she actually designs some of the stuff to not just okay’s other peoples Ideas are you that dumb many women have said that the maternity stuff out there now sucks. Jessica wore what she did while she was pregnant because that’s what was available and as for the heels she stopped wearing them like 2 months before her daughter was born because her feet had swelled up so much

Maria on

Pls do not mind what they say jess, go with the flow of today’s fashion… go girl!

GLAM SCOOP: Kim Kardashian Makes Her Vogue Debut with Kanye West on Set, Serena Williams Covers Vogue, Jessica Simpson Launches Maternity Line « Glamazons Blog on

[…] -Fashion Star‘s Jessica Simpson just gave birth to a beautiful baby girl, Maxwell Drew, and is capitalizing on her mommy-dom with a maternity line to add to her growing billion-dollar retail empire. Since her shoes are actually cute (cue Sh*t Fashion Girls Say), I’m looking forward to it. Are you? – People Style Watch […]

Jessica Simpson Launching Maternity Line This Fall May 2012 - Nude Women Tips on

[…] Simpson is set to launch her own maternity clothing line with Destination Maternity, PEOPLE is […]

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