Cindy Crawford, Plus Mom and Daughter, Strikes a Pose for JCPenney

05/04/2012 at 03:00 PM ET

Cindy Crawford JCPenny Campaign
Peter Lindberg for JCPenney

Mother’s Day is even sweeter for Cindy Crawford this year: the supermodel is starring alongside her daughter, Kaia, and mother Jennifer in a new “Things My Mom Gave Me” campaign for JCPenney. The three generations of lovely ladies cozy up in jeans and white tops for the pictorial, celebrating the upcoming holiday (don’t forget, it’s May 13!).

In a video to accompany the ad, Crawford (who designs home goods for the store) reveals the best gift her mother has ever given her: unconditional love. “As a kid if you have that, you just don’t need anything else,” she says.

Kaia, 10, has kind words for her mother, too. “She’s the best mom in the world,” she says. “I can actually hang out with her and have fun.” And Crawford feels the same way; of motherhood, she says, “You get to experience yourself in a whole different way.”

That statement rang true earlier this year when Kaia dabbled in modeling as a face of Young Versace. Donatella Versace, the creative director of the brand, told PEOPLE at the time that Kaia “shares a gift” with her superstar mom because the camera “really, really loves her.” (She’s since taken a break from the business.)

Tied into the ad campaign is a special sweepstakes on JCPenney’s Facebook page; share the best gift you’ve ever received from your mom for a chance to win a $1,000 shopping trip for the two of you — guided by Crawford! Visit for more.

–Jennifer Cress


Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 12 comments

See Cindy Crawford Model with Her Mom and Daughter | Celebrity Mess on

[…] generations of Crawford women strike a pose for JCPenney’s Mother’s Day ad campaign Latest News Tags Cindy, Crawford, Daughter, model « Brandi Glanville accuses Eddie & […]

See Cindy Crawford Model with Her Mom and Daughter | Gossip File This Moment on

[…] Cindy Crawford Model with Her Mom and Daughter People Sun, May 6, 2012 1:50 PM UTC People Rate  Loading … Share (function() { var po = document.createElement('script'); […]

Jon on

That’s nice, Pretty Pic, Cindy’s Mom looks good for her age, they all do! Can’t wait for The VIDEO!

Watch Coldplay Honor the Beastie Boys – - MagNewsX - Mag News AggregatorMagNewsX – Mag News Aggregator on

[…] Cindy Crawford models with her mom and daughter […]

Sue on

Kaia is such a beautiful girl, and she seems very sweet too!

cody evans on

How dumb to say ” see cindy crawford blah blah blah” and not include a photo!!! I don’t want to click on a series of links. Post a damn picture to accompany the article!

See Cindy Crawford Model with Her Mom and Daughter – - MagNewsX - Mag News AggregatorMagNewsX – Mag News Aggregator on

[…] the original post: See Cindy Crawford Model with Her Mom and Daughter Comments commentsPowered by Facebook […]

Barbara on

Hey Cody, the pic is there at the top of the article. You might want to check the settings on your browser if you can’t see it.

Stacey on

Her daughter is stunning and looks exactly like her mother!

Nyhetssida | Senaste nytt on

[…] Crawford gör reklam för klädföretaget JCPenny tillsammans med impiety mamma Jennifer och impiety dotter […]

1 | 2 | Next | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,511 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters