Claudia Schiffer for Guess: Still Hot After 23 Years Away

03/28/2012 at 12:00 PM ET

Claudia Schiffer Guess
Courtesy Guess

It’s hard to believe, but Guess turns 30 this year, and to celebrate, the brand is bringing back a true original: 1989 Guess girl Claudia Schiffer.

“She was a turning point of Guess … Guess was a turning point of a life for Claudia,” CEO and creative director Paul Marciano tells WWD. One of the first iconic photos of her, wearing nothing but a black lace bustier, “made her career in my view, and that made Guess a different company. Everybody talked about the Guess girl.”

For the new campaign, Schiffer was shot in Sorrento, Italy, under the creative direction of Marciano — who was on set for her first-ever Guess shoot — and by Ellen Von Unwerth, the photographer who took the original, iconic portraits (below).

Claudia Schiffer Guess
Courtesy Guess

“Guess will always have a soft spot in my heart, and I’m excited that 23 years later we can still work together so successfully,” Schiffer, who starred in six campaigns from 1989-1991, tells WWD. “Shooting the Guess 30th anniversary campaign was like going back in time. It brought back so many great memories.”

The clothes featured in Schiffer’s new campaign (above) — inspired by her and a slew of former Guess girls — will be available at the brand’s stores and Bloomingdale’s nationwide on April 19. Look for a lace bustier (of course!) plus jeans, wide-neck T-shirts, a sheer leopard-print blouse, a sleeveless black-and-white gingham top and more. Tell us: What do you think of Schiffer’s sexy new campaign?


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Showing 40 comments - Allt om Kändisar, Blogg och Mode Matt Damon Has a Boston Night Out With the Guys | on

[…] papersJames Van Der Beek names his son JoshuaWhat are Katy Perry and David Beckham running from?Check out Claudia Schiffer's hot Guess ads 23 years after first signing with the brand Kommentera Postat i Shopping. Bokmärk permalink. ← Matt Damon Has a Boston Night Out […]

Matt Damon Has a Boston Night Out With the Guys « Gigs Media – what is sms – mobile marketer on

[…] Check out Claudia Schiffer’s hot Guess ads 23 years after first signing with the brand […]

Rolyat on

It’s amazing how much she resembles Brigitte Bardot when she was young. Striking.

JCinAZ on

I’ve always loved her in the Guess ads. She’s so beautiful. Still looks great in the ad today!

christa on

She is looking great.

Jon on

I love her new PHOTOS and Campaign, good luck to her on it, glad she’s still with them!

Claudia Schiffer for Guess: Still Hot 23 Years Later | Hot Hollywood Celebrity Gossip on

[…] full post on Source: People Magazine Tags: Claudia, guess, Later, Schiffer, Still, Years. You can leave a response or trackback to […]

Scuttle Bites on

[…] This b*tch sold her soul People […]

Juneeeebug on

She still looks incredible! Wow like she hasn’t age at all.

Nuove frontiere del disgusto: mangiarsi la placenta | Vipers Club on

[…] più recenti deliri di January Jones, che dopo aver sgravato il figlio illegittimo del marito di Claudia Schiffer (di nuovo totalookata Guess: si può cadere più in basso?), ormai è tanto così […]

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