Claudia Schiffer for Guess: Still Hot After 23 Years Away

03/28/2012 at 12:00 PM ET

Claudia Schiffer Guess
Courtesy Guess

It’s hard to believe, but Guess turns 30 this year, and to celebrate, the brand is bringing back a true original: 1989 Guess girl Claudia Schiffer.

“She was a turning point of Guess … Guess was a turning point of a life for Claudia,” CEO and creative director Paul Marciano tells WWD. One of the first iconic photos of her, wearing nothing but a black lace bustier, “made her career in my view, and that made Guess a different company. Everybody talked about the Guess girl.”

For the new campaign, Schiffer was shot in Sorrento, Italy, under the creative direction of Marciano — who was on set for her first-ever Guess shoot — and by Ellen Von Unwerth, the photographer who took the original, iconic portraits (below).

Claudia Schiffer Guess
Courtesy Guess

“Guess will always have a soft spot in my heart, and I’m excited that 23 years later we can still work together so successfully,” Schiffer, who starred in six campaigns from 1989-1991, tells WWD. “Shooting the Guess 30th anniversary campaign was like going back in time. It brought back so many great memories.”

The clothes featured in Schiffer’s new campaign (above) — inspired by her and a slew of former Guess girls — will be available at the brand’s stores and Bloomingdale’s nationwide on April 19. Look for a lace bustier (of course!) plus jeans, wide-neck T-shirts, a sheer leopard-print blouse, a sleeveless black-and-white gingham top and more. Tell us: What do you think of Schiffer’s sexy new campaign?


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Showing 40 comments

K on

She does still look great! BUT I’d like to see the non-air brushed picture,,probably not as great!

Me on

She looks great and just like Brigitte. Many have the looks but only a few have the class.

Prem on

Yes, she does. It varies dpniedeng on who she’s talking to, but it’s definitely the accent of someone who was raised German but has spent many years speaking different languages. Claudia, I’m not so sure. I haven’t seen her interviewed in quite a while. Schwarzenegger has a VERY heavy accent that I don’t think he’ll ever lose. He sounds almost exactly the same as when I saw him in Terminator. As far as gaining or losing an accent, it depends on the person. I only speak a couple of languages, but I *immediately* adopt the accent of whatever place I’m in. Not completely, but I’m always aware of how things sound and how they make me feel and it affects my speech. It’s not being pretentious or just trying to impress people, but I hear the way people talk and my first instinct is to settle into it. It might be just a deep-seated need to fit in, but it happens automatically and it’s not a conscious decision that I make.

fliegen on

Great site. A lot of helpful info here. I am sending it to some buddies ans additionally sharing in delicious. And certainly, thank you on your sweat!

Claudia Schiffer in a wet T shirt « Dian Parkinson Fan on

[…] Claudia Schiffer for Guess: Still Hot After 23 Years Away ( Share this:EmailFacebookTwitterMoreTumblrLike this:LikeBe the first to like this post. […]

jeannette diaz on


Primetime re-imagines female power on

[…] where do these messages about female beauty perfection come from? I just saw this ad for Guess featuring Claudia Schiffer still sexy 23 years later. Thanks to Photoshop, she has not […]

Mariana on

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Stephanie on

I usually do not comment, but after browsing through a few of the responses
here Claudia Schiffer Guess Ads – Style News – StyleWatch – People.

com. I do have some questions for you if it’s allright. Could it be only me or do some of the responses appear like they are left by brain dead people? :-P And, if you are writing at other online sites, I’d like to follow anything fresh you have to
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Karry on

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Come on over and visit my web site . Thanks =)Femme en ligne

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