Adam Levine Explains Those Anti-Celebrity Fragrance Comments

03/14/2012 at 06:00 PM ET

Adam Levine
Jon Kopaloff/FilmMagic

No foot-in-mouth here: Adam Levine doesn’t regret his anti-celebrity fragrance commentsand he’s proud to be releasing one, too.

“I know there’s a stigma attached to it,” he tells PEOPLE. “A stigma that I fully understand because I, too, hate the idea of a celebrity fragrance, absolutely, 100 percent.”

So … why is he creating one?

“I kind of thought to myself, ‘Well I’m interested in fashion and there’s a lot of things about it that could be really cool if done properly,” he continues. “So I want to do a thing that’s never done properly. That’s my goal.”

Though Voice costar Christina Aguilera called him out for his March 2011 Tweet, which knocked star scents, Levine says her remarks were “funny and silly and friendly. I didn’t actually see that … I heard about it,” he explains. “We were just messing around.”

As for his scent — one women’s and one men’s fragrance called 222 (his lucky number) — he promises, “It’s going to be cool.”

–With reporting by Marisa Laudadio


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Showing 33 comments

Monkeyrump on

hypocrisy,smell it, own it.

large kisscom on

dam has always been arrogant and now America gets to finally see it. His ego is soo inflated! His show, supermodel girlfriend and now his “different”

it’s- the- most effective-site in the world to connect- with,- date and marry— successful, beautiful–people.-Meanwhile”.said.

Tiffany on


aja on

I don’t understand how his fragrance will be done “cool and properly” and somehow different from ALL the other celebrity fragrances. Whether or not a fragrance smells good is a very SUBJECTIVE thing. I personally love Beyonce’s first fragrance and Halle Berry’s as well. Again it’s an opinion, not a fact. What smells good on one person smells bad on another. Personal scent is the reason.

OMG! on

He’s always been interested in fashion, so he thought he’d create a fragrance and do it properly? Not only does he have serious foot in mouth, he’s also as arrogant as he is clueless. He’s neither a chemist nor a perfumer so basically he’s going to put his name on someone else’s creation though I’m sure in his mind he’ll have “created” it.

Jon on

Hmmm… Not sure what to say about this!

Kathryn on

“I,too, hate the idea of a celebrity fragrance – absolutely, 100 percent.” … as long as it’s not his own.

Juneeeebug on

“Celebrity fragrances suck… unless my name is on the bottle.” -Adam

Sky Sports celebrity Georgie Thompson donates final item to Dress for Success – This is Grimsby « Celebrities on

[…] Adam Levine Explains Those Anti-Celebrity Fragrance CommentsPeople MagazineNo foot-in-mouth here: Adam Levine doesn't regret his anti-celebrity fragrance comments — and he's proud to be releasing one, too. “I know there's a stigma attached to it,” he tells PEOPLE. “A stigma that I fully understand because I, too, …Aguilera teases Levine for fragrance hypocrisyNewsNet5.comAdam Levine explains celebrity perfume turn-aroundMonsters and Critics.comChristina Aguilera Teases Adam Levine About Celebrity Fragrance Slam (PHOTOS)Huffington PostE! Online -Yahoo! Philippines News -Washington Post (blog)all 111 news articles » […]

SnookieBoo on

Who cares? He’s a celebrity putting out a fragrance that he picked out of a few different ones already created by a chemist. Really, it doesn’t make it his. But he’s still gorgeous!

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