Does Adam Levine's New Fragrance Smell of Hypocrisy?

03/12/2012 at 06:00 PM ET

Christina Aguilera, Adam Levine
Jon Kopaloff/FilmMagic; Inset: Charles Sykes/AP

Eau de … eat crow? Adam Levine is likely feeling a little sheepish today after pal Christina Aguilera caught him contradicting himself on Twitter.

On Wednesday, the Maroon 5 singer announced plans for his first fragrances for men and women, both called 222. According to a release, the scents will “reflect [his] personality and style” and retail for $36-$65.

However, Aguilera must have a fabulous memory or a Twitter-savvy friend: Friday she Tweeted a link back to a March 2011 Tweet of Levine’s, which read, “I also would like to put an official ban on celebrity fragrances. Punishable by death from this point forward.”

“Haha @AdamLevine,” Aguilera wrote in reply. “What a difference a year makes …”

However, her detective work wasn’t totally mean-spirited; Levine’s fellow Voice mentor, who has several scents of her own, sent him her best wishes, too, writing, “Welcome to the celebrity fragrance family!” Tell us: Would you still consider buying Levine’s fragrances?


Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 128 comments

Jen on

Haha I Love Adam

TECHASTRO NEWS – Adam Levine Fragrance Drama: Christina Aguilera Calls Out Co-Star for Hypocritical Perfume Plans on

[…] Aguilera are known for their playful bickering on their hit singing competition show, but now Aguilera has called out the Maroon 5 singer off-camera, branding him as a hypocrite in response to his plans to launch his own fragrance […]

tg on

Cyndi Lauper said it best…..Money changes everything

JoAnna on

I make it a point not to buy celebrity fragrances. I will stick with Hugo Boss, and a few other fine perfumes with no celebrities involved, Thank you.

Can you spell “hypocrisy? Adam?….

Carla on

I have never been one to buy a fragrance because it has a celebrity name on it (personally I’m a Charlie Girl and have been since high school), but if the fragrance smells good I’d buy it. I love the show the voice and I like Adam. This is just another lets slam the stars if you ask me…

GammaGamma on

MrsMass, your comment should come with a warning. I spit my coffee through my nose! So funny.

Kerry on

He can have his own fragrance now because he’s got the moves like Jagger…

cammie on

LEAVE ADAM ALONE – he’s my neil diamond – lol


I like Adam and I like Maroon 5, and I find this story very funny… esp since it was Christina to call him out. But I wouldn’t buy a fragrance just because a celebrity’s name is on it either. :)

Reevey on

Shailene Woodley needs a fragrance! But Adam loves Ms. V.. Adam can always divorce himself from X-tina and try to make things write…

Next | 1 … | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | Next | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,512 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters