See Cameron Diaz's First 'Time' Modeling for Tag Heuer

03/09/2012 at 06:00 PM ET

Cameron Diaz Tag Heuer
Courtesy Tag Heuer

She’ll never be late for an event again! Cameron Diaz is the new face of Tag Heuer’s “Lady Link” watch collection, serving as a spokeswoman — and muse — for the luxe brand’s feminine timepieces.

“I’m the first one to represent it and I feel really honored to be a part of it,” she says in the behind-the-scenes clip below. “It’s more than just a timepiece — it’s a piece of jewelry.”

Diaz, who made an appearance on behalf of the brand in Basel, Switzerland, earlier this week, will also help the company raise funds and awareness for United Nations Women and other such charities.

Learn more — and watch the star crack up her crew! — in the clip below.


Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 6 comments

rooa on

She looks stunning.

Hairstyle on


12 Hot Celebrity Fashion Links on

[…] Cameron Diaz’s first Tag Heur ads – peoplestylewatch […]

Teen Model’s Lawsuit Against Urban Outfitters Will Proceed - Top Rated Insurance Providers - Personal Insurance Direct on

[…] Hailey Clauson‘s lawsuit opposite Urban Outfitters for allegedly copy her picture on t-shirts though authorisation will proceed. Clauson’s lawsuit opposite photographer Jason Lee Parry was discharged on procedural grounds, though where Urban Outfitters is endangered a decider found that there is a box to answer for a unapproved use of her image. Clauson and her relatives sued a tradesman for $28 million after shots taken for an problematic German conform repository called Qvest somehow came to accoutre t-shirts that were sole during Urban Outfitters stores and online. Clauson incited 15 a month a rarely sexualized photos were taken. Clauson, who distinguished her 17th birthday a few days ago, was many recently seen in a pages of Pop, being strangled [NSFW]. [WWD] A second workman has combined her name to a $50 million lawsuit filed opposite Alexander Wang for purported labor violations. Garment workman Flor Duarte alleges that she was forced to work 90-hour weeks in Wang’s studio without compulsory breaks or overtime pay, and that when she complained of a bootleg diagnosis and filed a worker’s remuneration claim, she was fired in retaliation. Wenyu Lu, another mantle worker, done identical allegations final week. [NYPost] J. Lo is on a cover of Vogue‘s annual “Shape” issue. The cover reminds us only a small of Rihanna‘s “Shape” emanate cover from final year — sea in a background, splendid red in a foreground. [TFS] Heidi Klum is on a other, non-Jessica Simpson, cover of Elle this month. She tells a repository that she doesn’t see a indicate in articulate to a press about her subdivision from Seal. “People don’t need to know who did what. we don’t wish to speak definitely or negatively about a ups and downs that we had. Every integrate goes by things. Unfortunately, we’re in a public, so a highs are out there. But we don’t consider it’s required — generally for a children — to have a lows being printed in magazines and talked about.” [JustJared] Cameron Diaz‘s initial Tag Heuer ad is out. [People] […]

hair extensions on

All of our hair is temple hair, meaning it was cut from the temple and not mixed in the process, all hair is kept aligned in the same direction. This process is very important! If hair cuticle is not all aligned in the same direction, it will start to tangle as soon as you wash it. Some hair may look very nice when you first receive it, but after a few washes it becomes dull, dry and start to tangle, you can brush all you want and the minute you stop brushing it will just tangle again and will have that “Birds Nest” look to it the minute you stop brushing it. This means that the hair is not temple hair! it is hair that has been collected from different donors, some cuticles facing up and some down, basically “LEFT OVERS” all the tangling in your hair is the effect of using cheap leftovers hair!

Cindy on

Very Sophisticated look. Wish I knew the designer of the elegant white gown.

From Our Partners


Get every new post delivered to your Inbox.

Join 2,513 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters