See Charlotte Casiraghi's First Gucci Ad

03/06/2012 at 06:00 PM ET

Charlotte Casiraghi Gucci AdCourtesy Gucci

We didn’t have to wait long: Charlotte Casiraghi’s first “Forever Now” ad for Gucci debuted Tuesday, and as expected, it’s especially pretty. Casiraghi is from a long line of beauties, including her grandmother, Princess Grace of Monaco, and her mother Princess Caroline, who both modeled for magazines.

Appropriately, the competitive equestrian was photographed (by Peter Lindbergh) in front of a stable for her first campaign, a nod to her work and founder Guccio Gucci’s fascination with the art of riding, according to a release.

“[Charlotte] not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport,” Gucci creative director Frida Giannini — who’s designed Casiraghi’s riding outfits in the past — said in the release. “I am delighted to be able to celebrate Gucci’s icons of heritage with someone who is so connected to the history and essence of this house. Charlotte brings the spirit of Gucci to life so elegantly.”

The model sounds equally smitten. “I admire Frida’s talent as a designer,” she added in the release, “and she has really managed to reinvent the codes of Gucci by giving them a modern twist and timeless elegance.”

Casiraghi’s ads will appear in newspapers and magazines beginning Wednesday; her relationship with the brand will last at least two years, and as part of her campaign, she’ll be shot by three more of the world’s most respected fashion photographers in a series of elegant sittings. Tell us: What do you think of Casiraghi’s first Gucci ad?

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 63 comments

doodlebug on

Beautiful. She looks just like her mother.

K-PAR on

She is absolutely breathtaking. Good for her!

Sarafina on

Wow, she looks so much like her mother at this age. Charlotte is a beauty!

Alexander Wang Lawsuit, Kim Novak's 'Rape' Comments | Still The Lovely on

[…] Monaco Royal Charlotte Casiraghi (also the granddaughter of Grace Kelly) is the new face of Gucci.   The 25-year-old inspired the equestrian-themed shoot with her own passion for horses.  Gucci creative director Frida Giannini designed the princess’ riding outfits in the past, and says, “Charlotte brings the spirit of Gucci to life so elegantly.” [People] […]

donnab40 on

She’s as beautiful as her mother. To all you haters-shut up & don’t read the article if you don’t like her. As for being here-why shouldn’t she be modeling if that’s what she wants to do. Don’t forget it’s trying times everywhere. I think it’s great that she’s doing this-she’s going to make a name for herself & do things on her own.

diane Fond on

Charlotte is as beautiful as her exquisite Grandmother and beautiful Mother! The apple doesn’t fall far from the tree:)

RC on

There will never be another Grace Kelly, however I will say that Princess Charlotte has her own distinguished character and is exotic in looks but the ads are very classic. I am sure her grandmother Grace Kelly would be very proud of the way her grandchildren have handled themselves being in the public eye all of their lives. They are well educated and with money to support their lives. People can be very harsh and judgemental and always comparing others beauty to someone else but remember they have their own beauty and that comes into the pages of this ad and photo’s so I say Beautiful : )

M on


Princess Charlotte (Charlotte Casiraghi’s great grandmother and namesake) has been dead since 1977. The new face of Gucci is Charlotte Casiraghi, her great-granddaughter. It’s insulting to refer to her as Princess Charlotte-would you like to be refered to something you aren’t? Didn’t think so.

And newsflash: They aren’t “well-educated” ONE of her grandchildren has a bachelor’s degree (Andrea Casiraghi, who also has his masters degree), two have given up on that (Pierre & Charlotte Casiraghi), and two are working on getting their bachelor’s degrees (Louis & Jazmin), and all of them except Jazmin and Princess Alexandra of Hanover have attended local public schools.

Princess of Monaco is the New Face of Gucci | Style Quirk on

[…] She has a royal title, privileged pedigree, and stunning good looks, and now Princess Charlotte Casiraghi of Monaco has a gig any supermodel would envy. The princess, who is granddaughter to the legendary screen siren-turned-princess Grace Kelly, is the new face of Gucci. […]

jordan son of mars for cheap on

Air Jordan 1 (I) 1994 Retro White / Black – Red Model: Air Jordan Retro 1 (I), Air Jordan 1 Nickname: Air Jordan 1 White/Black-Red Release Date: 1994…

Next | 1 | 2 | 3 | 4 | 5 | 6 | 7 | Next | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,512 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters