See Charlotte Casiraghi's First Gucci Ad

03/06/2012 at 06:00 PM ET

Charlotte Casiraghi Gucci AdCourtesy Gucci

We didn’t have to wait long: Charlotte Casiraghi’s first “Forever Now” ad for Gucci debuted Tuesday, and as expected, it’s especially pretty. Casiraghi is from a long line of beauties, including her grandmother, Princess Grace of Monaco, and her mother Princess Caroline, who both modeled for magazines.

Appropriately, the competitive equestrian was photographed (by Peter Lindbergh) in front of a stable for her first campaign, a nod to her work and founder Guccio Gucci’s fascination with the art of riding, according to a release.

“[Charlotte] not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport,” Gucci creative director Frida Giannini — who’s designed Casiraghi’s riding outfits in the past — said in the release. “I am delighted to be able to celebrate Gucci’s icons of heritage with someone who is so connected to the history and essence of this house. Charlotte brings the spirit of Gucci to life so elegantly.”

The model sounds equally smitten. “I admire Frida’s talent as a designer,” she added in the release, “and she has really managed to reinvent the codes of Gucci by giving them a modern twist and timeless elegance.”

Casiraghi’s ads will appear in newspapers and magazines beginning Wednesday; her relationship with the brand will last at least two years, and as part of her campaign, she’ll be shot by three more of the world’s most respected fashion photographers in a series of elegant sittings. Tell us: What do you think of Casiraghi’s first Gucci ad?

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Showing 63 comments

Danielle on

CHARLOTTE IS NOT ONLY BEAUTIFUL…..BUT INTELLIGENT TOO…….SHE IS NOT RUNNING AROUND LIKE STEPHANY IN A CIRCUS……or getting marry like her mother…topless on a boat sailing on the Riviera….I did not forget all the grief those girls gave Grace……!

Susan on

Beautiful young lady. Looks just like her mom. Caroline looks more like her father than Grace Kelly, but there’s an essence there you can’t deny. Out of her three children, the one who resembled her most is Albert.

Dee on

I am so relieved and glad that Gucci is presenting this lovely young woman in a classic and classy way. Kudos to all.

Alexandra on


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[…] See Charlotte of Monaco’s first Gucci ad […] - Allt om Kändisar, Blogg och Mode Jessica Simpson Confirms She’s Having a Girl! | on

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Jennifer on

I can’t believe how much she looks like her mother! They’re both gorgeous, along with her grandmother.

Phyllis on

Charlotte is so naturally beautiful. If you see pictures of her when she was younger she has always been blessed with beauty. I have to agree with a lot of other commenters that Kate is waaaayyyy over styled. Why can’t she walk her dog without eyeliner or watch Prince William play football (in their private time) without getting her hair professionally done. Charlotte looks perfect in whatever situation and that’s because she’s a natural. Where are you Harry?

Berta on


Just as BEAUTIFUL as her mother! Molto bene!

doodlebug on

Beautiful woman. Looks so much like her mother and I see her grandmother in there too. Best of everything to her.

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