Exclusive: Nicole Scherzinger Is the New Face of Herbal Essences

02/07/2012 at 11:00 AM ET

Nicole Scherzinger for Herbal Essences
Courtesy Herbal Essences

With her hair constantly at the mercy of curling irons, straighteners and blow dryers, Nicole Scherzinger relies on hydrating products to keep her hair healthy. And now, she’ll likely have a lot of them at her disposable: the singer and former X Factor judge is the newest face of Herbal Essences.

“It’s amazing,” she tells PEOPLE of the new gig. “I have a big grin on my face and I’m glowing. I’m really proud to be partnered with this brand.”

Nicole Scherzinger for Herbal EssencesCourtesy Herbal Essences

Though Scherzinger calls her “super-long” hair “strong,” she says it’s often hard to take care of because it is subjected to so much heat styling. “I always have to change hairstyles, whether it’s being on TV one minute to being on stage the next, then going to dinner or a meeting,” she explains. “It’s important to keep it hydrated, and use the right products to protect it from the heat.” To that end, she credits Herbal Essences’ Hello Hydration, Hydralicious and Long Term Relationship with locking in moisture and preventing split ends.

When she’s enjoying a day off, Scherzinger generally gives her hair a break, letting it air dry before tossing it up in a bun. But she’s no styling amateur herself: the day of her Herbal Essences shoot, the singer was even giving her glam squad advice. “I know all the mousses, honey,” she shares. “Normally people associate mousse with perms, but with this hair, are you kidding me?! Mousse equals volumizing.”

Scherzinger will appear in Herbal Essences’ print ads as well as commercials — some of which will feature her music. “It’s what I’ve worked so hard for my whole life,” she says. “Not only to have music as my driving force, but to build my brand and be associated with products I believe in — those that are a direct reflection of who I am.”

–Kate Hogan


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Showing 7 comments

Nikola Brandová on

Honey you are so beautiful ♥ perfect ♥ I love u sweetie ♥

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Alwxandra on

I love those shampoos~! Especially Long Term Realtionship! I’m using them to grow my hair out again since I had a bad haircut.

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