Sneak a Peek at David Beckham's Sexy Super Bowl Commercial

01/30/2012 at 10:30 AM ET

For those of you who watch the Super Bowl for the commercials (no shame — we do it too), feast your eyes on this: H&M’s sexy game day ad starring a nearly naked David Beckham. The soccer star strips down in the first television spot for his bodywear line, which hits H&M shelves on Feb. 2.

“My design team and I spent 18 months developing the collection, it’s been a fantastic collaborative experience, and I’m very happy with the end result,” Beckham said in a release. “Like every fan, I’m looking forward to Super Bowl Sunday.”

In addition to Sunday’s ad, H&M is in the process of hand painting a revealing Beckham billboard in New York’s Herald Square, and videotaping the project. Once it’s completed — sometime during Super Bowl weekend — the footage will be shared as a time-lapse video on You’re welcome.


FILED UNDER: David Beckham , Guy Style
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Showing 33 comments

Annie on

Well, that’s my favorite Super Bowl commercial!

TAC on

All that money H&M is spending on internet ads should be invested in eCommerce. It doesn’t make any sense that you cannot shop online!!!

On a Day Full of Go Daddy Girls, There Will Be Beckham in His Underwear – New York Times (blog) | on

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Liz on

He’s a very pretty guy. But I’m amazed at how nearly all the commercial was panning over his body, and didn’t even show the underwear/clothing! If I was making a purchasing decision, I’d want to know more about the clothes. Still, maybe that’s because this is a preview, and the commercials that air will have a more accurate focus.

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barbara lloyd on

he is sooooo hot !!! i am drooling !!! everybody has thier own tastes in men, me, i would olove to see him in those briefs in person !!!

pb on

yummy!! love David Beckham!! :)

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[…] the rest here: SNEAK PEEK: David Beckham Gets Undressed in Sexy Super Bowl Commercial This entry was posted in Uncategorized and tagged bodywear-line, for-his, imagination, […]

kelly on

Victoria is a very lucky woman..

GiGi Eats Celebrities on

Yes, very very sexy but uh… are you advertising your body… cause I didn’t really see your underwear line at all… This too could be false advertising because men might think, “oh hey now, if I put on D.B.’s nut huggers than… I WILL GET HIS BODY!” AH HA HA HA! Oh man, good luck men, good luck.

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