David Beckham Strips Down (Again!) for New Bodywear Line

01/04/2012 at 10:30 AM ET

David Beckham Underwear Ads H&M
Courtesy H&M

And good morning! David Beckham is showing off his best assets in ads for his new H&M bodywear line, and let’s just say we’re excited to see them. The photos feature the soccer star modeling the boxer briefs, tanks and shorts offered in the collection; the goods will be available beginning Feb. 2 at 1,800 H&M stores worldwide.

“Over the past year, I’ve been developing my bodywear range with my team and I’m extremely positive about what we have designed and produced,” Beckham says in a release. According to H&M, that meant choosing soft cotton, comfortable elastics for briefs, non-scratchy labels and seams that don’t rub against the body. “We spent time working on the feel, fit and style to ensure the product is not only something I would wear but one that I would be proud to put my name on,” he continues.

Items for sale include four styles of underpants — briefs, trunks, boxer briefs and woven boxers ($12.95-$14.95) — plus Beckham’s “perfect” T-shirt ($14.95), pajama bottoms ($29.95), long johns ($29.95), tanks ($14.95) and Henleys ($29.95).

Beckham will update the collection seasonally, adding items as the weather changes. “I’m very happy with the end result,” he says, “and I hope H&M’s male customers will be as excited as I am.” Female customers … well, just get excited for future ads. Tell us: Will you buy Beckham’s bodywear collection?


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Showing 70 comments

aria on


boohoobytch on

as hot as he is, I’m over him…he’s so 2003, when I loved Pumas and got to see his gorgeous face in their ads…now, I just want him to be sexy for his smug wife and leave the modeling to actual models

Zenbabie on


kayla on

hes a soccer player lol he doesnt need massive pecs. he needs endurance not bulky muscles

thetruth on

David, baby all you need now is a woman with some curves…..Love Ya!

tiff on

De-Lic-ious! Yes, please. Victoria is a lucky woman!! Seems like such a great dad too.

Diane on


Jamison on

I guess I’m the oddball here. I can’t stand him and he’s NOT attractive at all.

JacklynD on

Gods in heaven let that intensity rain down all over me.

kdx2 on

Has anyone ever noticed that it is very rare you see a picture of his wife smiling?

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