Dakota Fanning's Marc Jacobs Ad Banned for Being Too Racy

11/09/2011 at 12:00 PM ET

Dakota Fanning Oh, Lola
Courtesy Marc Jacobs

Dakota Fanning‘s latest role has received a big thumbs-down in the U.K.

The actress’s recent magazine ad for Marc Jacobs’s Oh, Lola! perfume is too suggestive, Britain’s advertising watchdog has ruled, and must be pulled immediately, the BBC reports.

The ad in question shows the 17-year-old American actress in a thigh-length dotted dress with an oversize flower-topped bottle of Oh, Lola! resting between her legs.

The U.K.’s Ad Standards Authority determined that “the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child.”

The ASA ruled that the ad was irresponsible, likely to cause “serious offense,” and must not appear again.

Coty UK, the maker of the perfume, had argued that the image was “provoking but not indecent.” On Tuesday, Marc Jacobs released a statement, calling the banning “unfortunate.” He wrote:

“It was our pleasure to work with Dakota Fanning for the Oh, Lola! campaign. She is a smart, pretty, interesting, talented young woman and we would never have suggested an advertising concept that we thought was inappropriate. I believe she is also very thoughtful about the projects she takes on and would not have done something that she felt was in questionable taste. It’s really unfortunate that people have taken anything negative from what we believe is a really good campaign and one that so perfectly embodies the fragrance.” Tell us: Do you think Fanning’s ad is too racy for print?

–Tim Nudd


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Showing 339 comments

Faye Nettles on

The picture is suggestive to me. Why rest the bottle between her legs? A lot of pervs are loving this picture.

xerxia on

You know, she’s 17, it’s not really a racy picture, and yet there’s something disconcerting about it. I don’t think there’s any doubt that it was meant to be sexually charged – even the perfume name conjures images of Lolita.

Kelly on

All this controversy is going to do is make people want the perfume that much more. I don’t see anything wrong with this picture but perverts out there can take a picture of anything and make it sexual.

lulu on

only in a sick person’s mind

Dakota Fanning Gets “Banned.” | Beth and Friends on KEZ 99.9 on

[…] Dakota Fanning Gets “Banned.”By Duelly on November 10, 2011 var addthis_product = 'wpp-261'; var addthis_config = {"data_track_clickback":true};There’s a large amount of controversy surrounding Dakota Fanning’s new perfume, called “Oh Lola!”  The advertisement, feauturing Dakota holding the perfume bottle between her legs has been banned from many publications, and has been pulled from the entire marketing campaign!  See the photo by clicking here.  […]

tom on

She is so hot !

Roberto on

Who cares… sex sells. Duh. I wish Republikkkans would stop trying to run the lives of everyone else. If you don’t like it, don’t buy the product. I assure you, that’ll send a louder message to the perfume company than whining about its ads. All you’re doing is drawing attention to the product.

Linda Zavacky on

I think there are some people who can find anything they see or read to be sexual. Get your minds out of the gutter folks. She is a very cute young lady!!

Lolla on

Only dirty minds would find it outrageous. I see nothing wrong with it. Dakota looks fabulous, as always.



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