Dakota Fanning's Marc Jacobs Ad Banned for Being Too Racy

11/09/2011 at 12:00 PM ET

Dakota Fanning Oh, Lola
Courtesy Marc Jacobs

Dakota Fanning‘s latest role has received a big thumbs-down in the U.K.

The actress’s recent magazine ad for Marc Jacobs’s Oh, Lola! perfume is too suggestive, Britain’s advertising watchdog has ruled, and must be pulled immediately, the BBC reports.

The ad in question shows the 17-year-old American actress in a thigh-length dotted dress with an oversize flower-topped bottle of Oh, Lola! resting between her legs.

The U.K.’s Ad Standards Authority determined that “the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child.”

The ASA ruled that the ad was irresponsible, likely to cause “serious offense,” and must not appear again.

Coty UK, the maker of the perfume, had argued that the image was “provoking but not indecent.” On Tuesday, Marc Jacobs released a statement, calling the banning “unfortunate.” He wrote:

“It was our pleasure to work with Dakota Fanning for the Oh, Lola! campaign. She is a smart, pretty, interesting, talented young woman and we would never have suggested an advertising concept that we thought was inappropriate. I believe she is also very thoughtful about the projects she takes on and would not have done something that she felt was in questionable taste. It’s really unfortunate that people have taken anything negative from what we believe is a really good campaign and one that so perfectly embodies the fragrance.” Tell us: Do you think Fanning’s ad is too racy for print?

–Tim Nudd


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Showing 339 comments

Jayla on

She is a CHILD. If you do not see that this ad is “suggestive” then you are naive. It is subtle, but it is there. It is meant to be provocative. It is unacceptable.

Carol on

Not to mention, the perfume name is Lola, which sounds like Lolita – a book about an adult male having sexual fantasies about a girl. They knew what they were doing in this ad, including the placement of that bottle.

Carolyn on

Finally, someone standing up for decency in a near morally bankrupt world.

Leah on

you do realize she has had an acting career and already she has dealt with adult concepts such as abuse in The Secret Lives of Bees, Sickness of the mind in Hide and Seek, and Death and Torture in Twilights New Moon. Just a few of the adult concepts.

Is Dakota Fanning’s Marc Jacobs Ad Really Racy Enough To Be Banned? » Welcome To World of Rony on

[…] Oh Lola ad was too racy to run. According to the British organization, Dakota’s spot was inappropriate due to “the length of her dress, her leg and position of the perfume bottle” which […]

Ariel W. on

Fashion is meant to be provocative, but this ad goes too far. Everything from the pose to the name of the perfume references Lolita. I don’t think children should be exploited for fashion. Even though Dakota Fanning is 17, she’s made up to look younger.

Ashley on

i looked at this photo for quite some time an i never seen anything wrong with it! If you look at this picture an think its provocative i think you just maybe in a perverted mind-set. there is absolutely nothing wrong with it, its simple an elegant there is nothing provocative about it!!!!

ROLL CALL: Katie Holmes Wants To Return To ‘Dawson’s Creek’ | Around the News on

[…] The U.K. Says No Way To Dakota: Dakota Fanning is usually not one to be at the center of a controversy, but the 17-year-old’s latest ad for ad for Marc Jacobs’s Oh, Lola! Perfume has been banned across the pond for being too suggestive. See what’s causing the Brits to bristle, HERE! […]

VAL on

I think its the placement of the “flower”……

Marc Jacobs perfume ad banned in UK – BusinessWeek | moneybusinessblog.info on

[…] NewsMarc Jacobs' Dakota Fanning ad banned for being 'sexually provocative'The GuardianPeople Magazine -New York Daily News -Reutersall 460 news […]

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