Nicole Richie: Fashion Is 'Not That Deep for Me'

11/08/2011 at 03:00 PM ET

Nicole Richie Personal Style Secrets
Kelly Jordan/Startraks

With her penchant for oversize sunglasses, sky-high heels and on-trend baubles, it’s understandable that the Accessories Council Excellence Awards named Nicole Richie its 2011 ‘Influencer of the Year.’

Less expected is the House of Harlow designer’s laid-back attitude toward personal style: “It’s not that deep for me,” she confesses to WWD. “It’s whatever I feel comfortable in at that time.”

A seasoned businesswoman, Richie’s first concern is the consumer. “To me, success isn’t measured by dollar signs,” she explains. “It’s really about paying attention to feedback and talking to my customer.”

And with an empire that includes jewelry, footwear, sunglasses and handbags, Richie refuses to expand for expansion’s sake. “With everything I do, I want to make sure that I take the time and make each category the best that it can be,” she continues. “I tend to move very slowly and I do that on purpose so that I can make sure that everything that I design really is the best version of what it is.”

But has the influencer always had a handle on personal style? “When I was a little girl, my mom used to always get us matching dresses for everything—so I was wearing the poufy skirt version of whatever my mom was wearing,” she laughs before adding, “I had the worst, hairiest eyebrows and a big afro.”

Doesn’t she know the bold brow is back?

Justine Harman


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Showing 26 comments

the hit list on

[…] Nicole Richie named Influencer of the Year: StyleWatch […]

Kristen on

Nice that someone is being honest and not pretending fashion is some deep, life-altering vision that hits them one day. Good for you, Nicole!

Jennifer Rice on

I just love Nicole. She has really worked so hard to turn her life around, just look at her go! She has the cutest little family!

Julie Vickrey on

Nicole has matured into a wonderful young
woman and an amazing wife and mother. Love her!

Jon on

I wish Nicole Richie the best with Designing a Line for QVC!

Jon on

I like how Nicole Richie is being very honest, proud of her for that, and yes, she should know the old brow is back, lol!

Dawn on

Wow, when we first really met her she seemed as silly and superficial as her “friend”, now we see this smart business woman, wonderful Mother, and just a very down to Earth and sweet person. So glad she took this path, now we all get to benefit from some fun fashion, that isn’t for the run way only.

Jennifer on

Completely boring, unattractive, bland NOTHING — who’s only famous because of her very talented dad. Period.

Traci on

I just admire Nicole so much for turning her life around and really maturing. She’s a wonderful person and a fantastic mother and wife. Way to go Nicole. You’ve got class.

kittenbomb on

I just love her. Very classy girl with great style and a sense of humor.

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