Brad Goreski: I've Always Been Preppy

10/31/2011 at 12:00 PM ET

Brad Goreski
Robin Marchant/Getty

“I consider myself extremely preppy,” stylist Brad Goreski tells PEOPLE. “I always have been. I’ve been looking at a lot of my baby pics, and I’m always in a three-piece suit and bowtie.”

Thanks to that association with all things preppy — which he defines as “plaid, seersucker, stripes, polka dots and oxford” — Goreski was recently tapped to promote Tommy Hilfiger’s new Eau de Prep, scents for men and women in Macy’s stores now.

Goreski says he counts fragrances as accessories; they “put the finishing touch” on an outfit. “It’s the last thing you put on before you go out the door,” he explains. “People see you, but you also want people to smell you. It’s two reactions: you get the visual and then you get the sensory.”

Thankfully, those who’ve been missing their weekly visual dose of Goreski on The Rachel Zoe Project won’t have to wait too much longer to see him in his new series. “You can look forward to a lot of fun, a lot of laughs, a lot of fashion and a different look into the world of fashion through my eyes,” he explains. But fans get another dimension, too, with a glimpse at “my home life, and how I live,” he says — including the relationships with his boyfriend and family.

Goreski says he is exposing a lot more of himself through this new show, and is excited for people to see “business Brad, fashion Brad, homebody Brad, sweatsuit Brad and even the return of crying Brad.” He hopes to inspire wannabe fashionistas, too. “A lot of hard work goes into styling, but you can be nice in fashion and you can be a good person,” he shares. “I think it’s important for all the young people who have watched me start out as an assistant and work my way up.”

Underlying messages aside, Goreski just hopes that viewers have fun watching his series. “If people aren’t laughing,” he says, “there’s a problem.”

–Elyse Roth


FILED UNDER: Celebs , Fragrance , Guy Style
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Kate Moss Launches a New Fragrance; Lady Gaga Dyed Her Hair to Match the Indian Flag | Banana Shoes Online on

[…] • Brad Goreski, a new face of Tommy Hilfiger‘s Eau de Prep, says a good incense is a required finishing hold to a well-styled outfit. “People see you, though we also wish people to smell you. It’s dual reactions: we get a visible and afterwards we get a sensory.” [People StyleWatch] […]

Five Things to Know About ‘It’s a Brad, Brad World’ « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[…] recently spoke to Goreski about his upcoming show; here’s what the ever-preppy fashionisto (and new Kate Spade New York stylist!) had to […]

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