Support St. Jude Hospital with Lancôme

10/21/2011 at 01:30 PM ET

Lancome Genes Day

If you’re planning to make a few beauty buys this weekend, be sure Lancôme’s Génifique Youth Activating Concentrate is on your list. Today, Friday, Lancôme is donating $7 from the purchase of each bottle to the St. Jude Children’s Research Hospital, and the same offer extends through Sunday on The initiative started last year, and Lancôme was able to raise $150,000 for the cause. This year, the brand hopes to double that amount.

Génifique Youth Activiating Concentrate is a skincare serum that promises to improve the tone, texture and luminosity of skin within one week. Celebrity fans include Christina Hendricks, Julia Roberts and Lily Allen. Try a free sample — then buy one to support the cause! — at any Lancôme counter today.

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