Nicole Richie Is Launching a Fragrance

10/21/2011 at 12:00 PM ET

Stacy London Style Tips

Looking to change your signature scent? Another starlet is throwing her hat into the ring of celebrity perfumers: Nicole Richie. The former reality star and current designer is following in the footsteps of Kim Kardashian, Taylor Swift, Katy Perry and a host of others, launching her own perfume in the near future.

“[Richie] has a wide breadth of creative talents being an author, a jewelry designer, a fashion designer and an aspirational figure,” TPR Holdings president Brian Robinson told WWD. Having 2.3 million Twitter followers helps her credibility in the style world, too. “They look favorably on her,” he added. “She’s done a great job with her image.”

Though very few details were revealed, Robinson, whose company holds the license for Richie’s upcoming scent, said the fragrance and packaging will reflect Richie’s “very distinct image,” and fans can expect a scent that will be “cool, classy and edgy.”

The star has been hard at work on her perfume; according to Robinson,”we have put together mood boards to get a feeling of where she sees herself positioned in the fragrance world.” Tell us: Are you excited for Richie’s first scent?


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jaquan on

i like the how the bottle of her new fragrance is done and u should keep it up figer cross love u » Celebrity Publicist Toni Embry To Launch “Black Heart Genes” With Designer Richie Lucchese on

[…] Nicole Richie Is Launching a Fragrance ( […]

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