Abercrombie & Fitch to The Situation: We'll Pay You to Stop Wearing Our Clothes

08/17/2011 at 09:40 AM ET

The Situation Abercrombie & Fitch
Jon Kopaloff/FilmMagic

Jersey Shore is a mega-hit for MTV, but some brands aren’t quite as amused by the crazy antics of the show’s fist-pumping, drink-guzzling cast. Tuesday night, retailer Abercrombie & Fitch posted a statement to its website proposing what it called a “win-win situation” to Mike “The Situation” Sorrentino: stop wearing our clothes and we’ll give you some cash.

“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image,” a representative from A&F’s brand senses department wrote. “We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.”

In July of 2010, Sorrentino spoke to New York magazine about his booming popularity — and ironically, the products that were taking off thanks to his name. “‘The Situation’ — my name, or my character — is known worldwide now,” he boasted. “Abercrombie & Fitch, their most popular shirt, they told me, is ‘Fitchuation.’ I mean, where did they get that from? Obviously from myself.” Tell us: Do you side with Abercrombie, or with The Situation?

–Kate Hogan


FILED UNDER: Celebs , TV & Movies
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Showing 135 comments

Natalie on

This is halarious–I wouldn’t want “The Situation” associated with my brand of clothing either. But somehow I think it serves Abercrombie right–the Jersey Shore antics aren’t a far cry from their over sexualized image.

Jessa on

Wow…how embarrassing is that?!

He should take the money, he’ll need it once his 15 minutes is over…

smithie on


N on

This fool is a meathead and so is the rest of the cast of Jersey Shore and I don’t know what MTV was smoking when they recruited a bunch of idiots for a reality show when some of the cast members are not actual JERSEY natives. I feel bad for the real Jersey people who had to see the mess that “came” from their home state. I would be embarassed if this is how people really viewed natives from my home state.

JY on

Do they realize how many as@holes are wearing their clothes anyway. Why would you single one guy out. I’m not a fan of Jersey Shore, but it’s sounds more like reverse Physiology. They will make a big deal about him wearing it so more of the Jersey Shore fan base will go out and buy it. Has it ever occured to them that their retail fan based is young immature kids anyway? I’m sure Abercrombie & Fitch could find a bigger fish to fry. How about donating some of your clothing to a homeless shelter? Just a thought…

CA on

Whoa! So selective… First Abercrombie & Fitch did not want Blacks or Asians to wear their clothes, then they wanted no overweight people, now no The Situation? haha Insane.



Witch w/a B on

Ahahahahahaha! LMAO! OMG, that is hysterical.

layla on

Finally, someone sees him for the Garbage he is. I am personally not a fan of the AF brand, but kudos to them for not wanting to be associated with garbage.

Kristina on

all across america people like the situation where thoose clothes and they act the same way he does but there just not on tv. How arrogant of Abrcombie really. There clothes aren’t that special really.

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