All the Details of Taylor Swift's Emotion-Driven New Fragrance, Wonderstruck

07/15/2011 at 01:30 PM ET

Taylor Swift's New Fragrance
Courtesy Elizabeth Arden; Inset: Jason Merritt/Getty

Taylor Swift is no stranger to finding a creative outlet for her emotions, so it’s no surprise she’s channeling some of those feelings into her own perfume. After announcing last fall she would debut her first signature fragrance in collaboration with Elizabeth Arden, now the details of her new scent, Wonderstruck, have finally been released. “Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time,” Swift said in a release. And everything from the perfume’s name to the specific ingredients of the scent were drawn from the singer’s personal life experiences. “I wrote the lyric, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted’ about the first time you meet someone,” she said. “A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.” Swift will help shape those memories with a gourmand floral scent, boasting notes of vibrant fruits including raspberry and apple blossom, plus notes of golden amber and sandalwood. Tell us: Are you excited to try Swift’s new fragrance? –Kim Peiffer


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[…] Taylor announced last year that she was working on her first perfume … and today we learn all the deets about her new smell called Wonderstuck. Wanna smell like Taylor Swift? Then read on […]

Wendy Holling on

Wearing this perfume is “such a unique way” for her to make more cash. Not really unique. So many stars “create a new scent” over and over. She has just joined the list.

Taylor Swift Central • Your Source for Everything Taylor Swift! on

[…] Source Filed under: News Natasha posted @ 3:14 pm with 0 comments […]

Shannon Neckes on

It’s cute. And even though just about every celebrity’s gone down the fragrance road, at least she’s putting her own spin on it. My only question is, what does the very “wonderstruck” Adam Young think of it?

Big Whoop on

Okay it looked like Lolita Lempicka. Why is everything a dang floral? Some people have allergies to floral scents…..

eribri on

I didn’t know she was coming out with a fragrance….I’m slightly over this craze of EVERY celeb making a fragrance. I like Taylor though as an artist. Just wish these people wouldn’t make a cash cow on everything they can these days.

KS on

I met Taylor at the T-Party on June 25. She smelled AMAZING and when I asked her what scent she was wearing, she said it was her own that she was releasing. I know I’m definitely going to buy it!

sara on


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