eBay, Top Designers Take a Stand Against Fake Fashion

07/08/2011 at 03:00 PM ET

eBay Can't Fake Fashion Bags
Courtesy eBay

Sure fake bags are cheap, but did you know that buying them seriously hurts the fashion industry? On Monday, eBay is launching a campaign to raise awareness against counterfeit goods and stolen designs in collaboration with the Council of Fashion Designers of America. Called “You Can’t Fake Fashion,” the campaign goes hand in hand with the sale of canvas tote bags bearing the slogan and customized by CFDA designers like (clockwise from top left) DKNY, Tory Burch, Milly and Phillip Lim. If you don’t want to shell out $150 for a customized tote — but feel passionate toward the cause — grab a standard “You Can’t Fake Fashion” bag for just $35. The sale begins Monday at 11 a.m. ET at the eBay Fashion Vault; all proceeds will benefit the CFDA Foundation. Tell us: Will you support designers by taking a stand against fake fashion? –Kim Peiffer


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eBay, Top Designers Take a Stand Against Fake Fashion | LY.ON on

[…] rest is here: eBay, Top Designers Take a Stand Against Fake Fashion Cette entrée a été publiée dans Nina Ricci Couture, avec comme mot(s)-clef(s) cfda, fashion, […]

Anne on

I find this campaign so conceited. If I had the money I would buy all designer handbags (Marc Jacobs I love you), but I simply cannot. I bought at fake Chanel bag in San Francisco about four years ago, and it has held up great and it looks very real. I also own a lot of bags from Target and local stores that look great.

I believe fashion and style stem from everyday people. Though I agree that directly copying these companies’ designs is saddening and even unfair, perhaps the designer brands need to consider how to market to everyday people.

These designers DEFINITELY need to reconsider the message they give with these bags. “You can’t fake fashion” equates to “Money is fashion”. Fashion is not simply buying expensive items.

Erin on

I have to agree with Anne. Of all the nerve! I personally don’t buy fakes, but that’s because I don’t care for fashion standing as a status symbol. Fashion shouldn’t be used as a class divide. I definitely will not buy one of these bags.

Missy on

Seriously???? There is only one word for this: GREED Let’s think about this – what bag/purse/tote is worth $800, $1,000 or $1,200…NONE. My 5 year old GEORGE BAG from Walmart still looks great. It’s made from good quality that we, as average shoppers, can afford. Shame on eBay and CFDA. The Fashion industry is not hurt by the knock-offs. It’s all about image and status. Personally, some of the people that buy these bags in Hollywood need a makeover in life.

Why didn’t eBay and CFDA think of donating the proceeds to people here in the U.S.A.that have lost their families, homes and jobs from the natural disasters? It’s because of greed. Shame on eBay and CFDA. Their article stinks…but then again, GREED always stinks when it’s exposed.

Em on

Great campaign CFDA! Clearly some people who have commented do not understand that YES, the fashion industry is indeed affected by fake bags. And that buying one supports terrorist and child labor groups. Shame on those people who buy a fake bag just to pretend they have a real bag, instead save up and buy the real thing.

MLA on


It is not all about greed. If you were to see the seat shops adn child labor abominations that take place to support these lower priced products you would be repulsed to know what it took to make that knocked off handbag you value so highly.

Before you start spouting off about how GREED is the culprit … do you ouwn investigating into how these products are made and where the profits go. In some cases to gangs, to organized crime and yes to terrorist organizations. Not only are they taing intelctual property form designers who are working for a living, they are supporting the same people who are trying to take down our way of life.

Counterfeits hurt everyone. Not just in someones bank account.

bbQGrill on

I love to know about Barbecue!! Its my passion….

sylvie chen on

Tell that to the Asian shoppers. Those that can pay make sure it is not a fake. The wannabes buy fake because it is all they can afford. Either way it is status symbol back there so fakes will exist as long as status exists.

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[…] bags, be gone! More than 75 top designers are teaming up with eBay (again) for the second “You Can’t Fake Fashion” campaign, which raises awareness about […]

Designers Re-Team with eBay for ‘You Can’t Fake Fashion’ Campaign | Screw Cable on

[…] bags, be gone! More than 75 top designers are teaming up with eBay (again) for the second “You Can’t Fake Fashion” campaign, which raises awareness about […]

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