FIRST LOOK: Beyoncé's Pulse Fragrance Ad

06/16/2011 at 12:00 PM ET

Beyonce Pulse Ad
Courtesy Coty

Is your heart racing yet? Beyoncé‘s latest fragrance, Pulse, hits stores in September, and the sexy, just-released ad already has our pulses beating faster. The seductive scent — a follow-up to the singer’s perfumes Heat and Heat Rush — features notes of pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and for the first time in a fragrance, bluebird orchid. “Pulse is a fragrance you can wear all the time,” Beyoncé tells PEOPLE exclusively. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.” The fragrance comes in an upside-down chrome-and-blue bottle, neatly tucked into a holographic carton. The bottle’s topper, a chrome cap, was inspired by her stage costumes. “I love [that] because it incorporates fashion into the overall design,” Beyoncé said in a statement. The print ad was photographed by Lionel Gasperini, and the TV commercial was shot by Jake Nava, who directed the singer’s “Single Ladies” video and her oh-so-sexy Heat commercial. Edited by Beyoncé, it’s set to the first single from her new album. Tell us: What do you think of Beyoncé’s Pulse ad?


Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 85 comments

Mathew on

Only here for Beysus, gonna snatch a few bottles day one! I love Heat and Rush!

Jessica Santos on

Gorgeous! I love the ad

Isa on

Doesn’t she looks like Kim Kardashian a little bit?

W Fulwood on

It kinda looks like her head was cut and pasted on the body. Am I the only one who thinks it looks odd?

Nayma on

I’m sooooo tired of Beyonce showing off skin.
It’s like she doesn’t have anything more intelligent to attract people attention. “Feel the Power”, what power, the sexual one calling? Enough already!

Keisha on

This is a ripoff of Toni Braxton’s album title and cover to her 2010 album!!!! Be original for once Bouncy.

Beyonce | FIRST LOOK: Beyoncé’s Pulse Fragrance Ad – People Magazine on

[…] Extra: FIRST LOOK: Beyoncé’s Pulse Cologne Ad – People Magazine […]

Sue on

I’m sorry but I am just sick of her.

Mei on

I’m sooooo tired of people being tired of her. Every artist is over exposed Britney, Rihanna, Gaga, etc. The difference is Beyonce is actually talented and deserves to be exposed. She’s not a studio artist and is the best live female performer. She’s never disrespected herself or anyone else publicly, never drunk, no cooter flashes, no bar brawls, etc. and she’s been on top for over 15 years with no incidents. People need to be grateful that they have an artist who’s as talented and beautiful as she and can actually be proud of to tell their children to follow.

Gina on

Heat was the bomb and Heat Rush was even better. Both were huge successes and this will be no different having the blue orchid. I will definitely be purchasing a few bottles.

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Next | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,513 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters