Angelina Jolie's First Louis Vuitton Ad Revealed

06/13/2011 at 10:00 AM ET

Angelina Jolie for Louis Vuitton
Courtesy Louis Vuitton

The rumors were true: Angelina Jolie is indeed the new face of Louis Vuitton. The actress’s first ad for the company’s “Core Values” campaign was released today, featuring the star afloat on a boat in Cambodia’s Siem Reap province. Wearing her own clothes, no makeup and her own years-old monogrammed Alto bag, Jolie looks at peace in her photograph. “People are not used to seeing Angelina in this situation,” Vuitton’s executive vice president Pietro Beccari tells WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand. This campaign is about a very special person and a very special journey.” In fact, Cambodia is the country from which Jolie adopted eldest son Maddox, and where she and partner Brad Pitt later established a foundation in the 9½-year-old’s name. Jolie follows in the footsteps of luminaries like Bono, Buzz Aldrin, Jim Lovell, Sally Ride and Mikhail Gorbachev, all of whom have posed for the “Core Values” campaign, as well as Madonna, Jennifer Lopez and Scarlett Johansson, all former faces of Vuitton. Jolie’s ad will break in the International Herald Tribune Wednesday, and is expected to run in various publications for about 18 months. And though the handbag she carries in her ad is no longer in production, Jolie’s love of the piece is causing the company to consider “re-editing” it, Beccari says. He would not discuss the amount Jolie was paid for the campaign, but says she did donate an undisclosed portion of her fees to charity.  Tell us: What do you think of Jolie’s ad? Kate Hogan


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Showing 285 comments

Lana on

If she isn’t wearing makeup then Brad gave her two black eyes.

Kate on

The mark up on these bags are incredible when they are made of the cheapest kind of plastic (i know a plastics engineer). But i really like Angelina for her charity works and she looks great.

Margaret on

She always looks sad and depressed. Can’t stand her

Judith on

She is smashing and I love the bag! I too have an older LV, a 30 yr old purse in excellent condition that I still use. Angelina is smart, naturally beautiful, elegant and she is the perfect choice for this ad. I am sold and will buy another purse for everyday use.

ha on

Donna, why would she pick a side? She is a Hollywood Actress and she has always said that keeping one foot in Hollywood is what affords her the ability to give back so much. She is basically using Hollywood to fund her charity work. LoL

Purelica on

She looks gorgeous as usual, but I think she’s got eye makeup on.

marsha thomas on

I believe the phrase, ‘minimal make-up’ is appropriate here. The Photoshop appearance is probably done to enhance the feelings of classic, long-lasting possessions. I think the tan/khaki, loose fitting outfit was chosen to create a feeling of exploration and adventure.
I like it. And please do remember that she is advertising a luxury product…this is how she makes her living and yes she gets paid handsomely for modeling. Don’t allow yourselves, readers, to be so intellectually limited that you cannot appreciate a nice advertisement done with understatement and, of course, it is digitally enhanced etc. It’s 2011, and our society uses digital enhancement like magazines used color way back in my day.
Get over yourselves and enjoy the ‘pretties’ in life….

Angie on

I stopped reading when I read the sentence “no makeup” ummm… yeah right… it may be “natural makeup” but I strongly disbelieve the “no makeup”. She has the “smokey eyes”… I have to say- I do like her hair darker… Some recent pictures where her hair is a honey brown makes it look washed out- this is a rich brown, and I think it makes her look healthier.

Rebecca on

I think it is a beautiful picture but the person writing the article must be blinded.

1st of all she is wearing makeup – completely her eyes especially.

2nd – who says people aren’t used to seeing her like this? I am actually used to seeing her in pictures in 3rd world countries looking worse than this and doing something good – that is what people aren’t used to seeing.
This picture is very ad oriented with the star/model posing.

With that being said – it is still a beautiful picture – now hopefully the next article will discuss the truth in the beauty of the picture.

Leah on


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