Angelina Jolie's First Louis Vuitton Ad Revealed

06/13/2011 at 10:00 AM ET

Angelina Jolie for Louis Vuitton
Courtesy Louis Vuitton

The rumors were true: Angelina Jolie is indeed the new face of Louis Vuitton. The actress’s first ad for the company’s “Core Values” campaign was released today, featuring the star afloat on a boat in Cambodia’s Siem Reap province. Wearing her own clothes, no makeup and her own years-old monogrammed Alto bag, Jolie looks at peace in her photograph. “People are not used to seeing Angelina in this situation,” Vuitton’s executive vice president Pietro Beccari tells WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand. This campaign is about a very special person and a very special journey.” In fact, Cambodia is the country from which Jolie adopted eldest son Maddox, and where she and partner Brad Pitt later established a foundation in the 9½-year-old’s name. Jolie follows in the footsteps of luminaries like Bono, Buzz Aldrin, Jim Lovell, Sally Ride and Mikhail Gorbachev, all of whom have posed for the “Core Values” campaign, as well as Madonna, Jennifer Lopez and Scarlett Johansson, all former faces of Vuitton. Jolie’s ad will break in the International Herald Tribune Wednesday, and is expected to run in various publications for about 18 months. And though the handbag she carries in her ad is no longer in production, Jolie’s love of the piece is causing the company to consider “re-editing” it, Beccari says. He would not discuss the amount Jolie was paid for the campaign, but says she did donate an undisclosed portion of her fees to charity.  Tell us: What do you think of Jolie’s ad? Kate Hogan


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Showing 285 comments

Amanda on

Also, another comment, I’m not even looking at the bag…the only time I actually looked at the bag was when I came back to say this. She’s a horrible model.

Neat on

Love it. Of course she donated a lot of the cash.

Neat on

LoL @ her being a horrible model. My coffee is coming out my nose.

nadine on

Why do you keep saying makeup free? She obvioulsy has a ton of eyeliner on this pic!

sarah on

HAHAHA….no makeup–that would never happen. Ever notice when they say stars aren’t wearing any makeup, you can actually see the makeup on their faces?? lol

Craig on

She wasn’t wearing makeup.
They just photo-shopped it in afterwards!
She’s an incredibly beautiful woman.
Inside AND out!

Nina on

She’s hot, she’s anorexic, she’s wearing make-up and the ad’s awesome if a little misleading…

donna on

Here’s a woman trying to adopt all the worlds children, fighting for world peace, anti-poverty and hunger, pimping overpriced fashion items. Pick a side, Ange.

kelly on

i love the pose,she looks healthy, but doesn’t that bag look really out of place or is it just me

ha on

Angelina is one woman that can get people heated mad by just posing. I find that hilarious.

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