Angelina Jolie's First Louis Vuitton Ad Revealed

06/13/2011 at 10:00 AM ET

Angelina Jolie for Louis Vuitton
Courtesy Louis Vuitton

The rumors were true: Angelina Jolie is indeed the new face of Louis Vuitton. The actress’s first ad for the company’s “Core Values” campaign was released today, featuring the star afloat on a boat in Cambodia’s Siem Reap province. Wearing her own clothes, no makeup and her own years-old monogrammed Alto bag, Jolie looks at peace in her photograph. “People are not used to seeing Angelina in this situation,” Vuitton’s executive vice president Pietro Beccari tells WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand. This campaign is about a very special person and a very special journey.” In fact, Cambodia is the country from which Jolie adopted eldest son Maddox, and where she and partner Brad Pitt later established a foundation in the 9½-year-old’s name. Jolie follows in the footsteps of luminaries like Bono, Buzz Aldrin, Jim Lovell, Sally Ride and Mikhail Gorbachev, all of whom have posed for the “Core Values” campaign, as well as Madonna, Jennifer Lopez and Scarlett Johansson, all former faces of Vuitton. Jolie’s ad will break in the International Herald Tribune Wednesday, and is expected to run in various publications for about 18 months. And though the handbag she carries in her ad is no longer in production, Jolie’s love of the piece is causing the company to consider “re-editing” it, Beccari says. He would not discuss the amount Jolie was paid for the campaign, but says she did donate an undisclosed portion of her fees to charity.  Tell us: What do you think of Jolie’s ad? Kate Hogan


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Showing 285 comments

Jen on

I happen to think she looks AMAZING and does so much to give back! Other celebrities should do the same! I just dont understand why people are harping on the “no makeup”! Who cares!! :)

Tessa on

Sorry to burst your bubble (whoever wrote this article), but she is definitely wearing makeup. Look at her eyelids.

However, this is a really pretty picture. A breath of fresh air compared to all the over done, airbrushed pictures we usually see.

Nathalie Gibbons on

Beautiful shot, but I resent the “no makeup” mention.
Come on now!

Elle on

No makeup, my a$$.

Lillianne on

I laugh at the comments about no makeup. Since when did you expect the gospel truth from the tabs?

Loni on

I absolutely love it! I agree with the comments about the “no makeup” though. Does she naturally have black eyelids? Love the hair and scenery! Love her efforts too!

Eva Coholic on

No makeup please…. your sending the wrong message out and as a loyal client of Louis Vuitton (30yrs) I must say I am disappointed in them.

Sandra on

Core values? she has no values, when she is a home wrecker.

Cee on

Beautiful, but I’m going to be catty and say, “Who needs makeup, when it can all be ‘done up,’ digitally?”

Carolyn on

Just Perfect!

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