Angelina Jolie's First Louis Vuitton Ad Revealed

06/13/2011 at 10:00 AM ET

Angelina Jolie for Louis Vuitton
Courtesy Louis Vuitton

The rumors were true: Angelina Jolie is indeed the new face of Louis Vuitton. The actress’s first ad for the company’s “Core Values” campaign was released today, featuring the star afloat on a boat in Cambodia’s Siem Reap province. Wearing her own clothes, no makeup and her own years-old monogrammed Alto bag, Jolie looks at peace in her photograph. “People are not used to seeing Angelina in this situation,” Vuitton’s executive vice president Pietro Beccari tells WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand. This campaign is about a very special person and a very special journey.” In fact, Cambodia is the country from which Jolie adopted eldest son Maddox, and where she and partner Brad Pitt later established a foundation in the 9½-year-old’s name. Jolie follows in the footsteps of luminaries like Bono, Buzz Aldrin, Jim Lovell, Sally Ride and Mikhail Gorbachev, all of whom have posed for the “Core Values” campaign, as well as Madonna, Jennifer Lopez and Scarlett Johansson, all former faces of Vuitton. Jolie’s ad will break in the International Herald Tribune Wednesday, and is expected to run in various publications for about 18 months. And though the handbag she carries in her ad is no longer in production, Jolie’s love of the piece is causing the company to consider “re-editing” it, Beccari says. He would not discuss the amount Jolie was paid for the campaign, but says she did donate an undisclosed portion of her fees to charity.  Tell us: What do you think of Jolie’s ad? Kate Hogan


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Showing 285 comments

bobbie on

I’m sure she is beautiful without make up,,however,unless she has two black eyes, she most certainly is wearing make-up..perhaps, no lipstick means=no make-up…who cares,,it is a lovely ad.

Lynda on

Angelina Jolie is a humanitarian who puts her money and time where her mouth is, unlike too many others who simply throw stones.

T. Edward on

Great picture; however, you cannot see that the bag is the purpose of the picture.

Jennifer on

She looks great. LV is such a timeless classic.
And yes, although we all know she is wearing makeup it is on a more limited scale.

Nicole on

NO MAKE-UP????!!!!!! OK. Love the bag!!!!!

Laura on

Are you kidding me? No make-up? That’s a joke! Then she must have two black eyes!

MX on


sandee on

No make-up???? The eyes tell all!

Catherine in Tulsa on

She’s a beautiful woman, but she has makeup on. And I doubt they are her clothes, because all of her clothes are black. I’m just saying, it’s probably her bag, but it’s still a staged photo and it’s not some snap shot Brad took when they were traveling through SE Asia.

Gemini6367 on

She sure looks good for wearing…NO MAKEUP!!! This is the best lie I have heard in a long time.

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