Angelina Jolie's First Louis Vuitton Ad Revealed

06/13/2011 at 10:00 AM ET

Angelina Jolie for Louis Vuitton
Courtesy Louis Vuitton

The rumors were true: Angelina Jolie is indeed the new face of Louis Vuitton. The actress’s first ad for the company’s “Core Values” campaign was released today, featuring the star afloat on a boat in Cambodia’s Siem Reap province. Wearing her own clothes, no makeup and her own years-old monogrammed Alto bag, Jolie looks at peace in her photograph. “People are not used to seeing Angelina in this situation,” Vuitton’s executive vice president Pietro Beccari tells WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand. This campaign is about a very special person and a very special journey.” In fact, Cambodia is the country from which Jolie adopted eldest son Maddox, and where she and partner Brad Pitt later established a foundation in the 9½-year-old’s name. Jolie follows in the footsteps of luminaries like Bono, Buzz Aldrin, Jim Lovell, Sally Ride and Mikhail Gorbachev, all of whom have posed for the “Core Values” campaign, as well as Madonna, Jennifer Lopez and Scarlett Johansson, all former faces of Vuitton. Jolie’s ad will break in the International Herald Tribune Wednesday, and is expected to run in various publications for about 18 months. And though the handbag she carries in her ad is no longer in production, Jolie’s love of the piece is causing the company to consider “re-editing” it, Beccari says. He would not discuss the amount Jolie was paid for the campaign, but says she did donate an undisclosed portion of her fees to charity.  Tell us: What do you think of Jolie’s ad? Kate Hogan


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Showing 285 comments

Kayla on

She is so beautiful, and does so much good for those in need. Truly someone to aspire to.

stacy on

I bet she spent 3 hours in hair and makeup for this “natural” look…not to mention all the airbrushing on her legs and arms, so those yucky veins wouldn’t show.

debra s on

no makeup????? oh yes she IS-and I agree the ad is an oxymoron-help the people of Cambodia by buying an overpriced designer hand bag-WTF?

Patsy on

I think the world has more important issues of concern.
Selling overpriced status “stuff” by overpaid actors is certainly at the bottom of a “who cares” list.

ellen on

the scenery is beautiful as is she

Lisa on

She has mascara on.


I don’t know about you guys, but I always travel with my 1500 dollar bag when heading into the jungle. LOL

Patti on

She is beautiful and the pic is great! She is very generous with her money so if she wants to pose for Louis Vitton let her do it!

Barbara Ann Burns on

If she is not wearing any makeup and looks that fantastic, then there is no justice in this world for the rest of us women.

Colleen on

It’s a nice photo and she certainly looks gorgeous, however she is wearing make up – unless her eyelids are naturally gray. Mascara and eye shadow count as make up, and Angelina is definitely wearing both. So if you go the “no makeup” part wrong, why should we believe the “own clothes” and “own bag” statements?

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