Angelina Jolie's First Louis Vuitton Ad Revealed

06/13/2011 at 10:00 AM ET

Angelina Jolie for Louis Vuitton
Courtesy Louis Vuitton

The rumors were true: Angelina Jolie is indeed the new face of Louis Vuitton. The actress’s first ad for the company’s “Core Values” campaign was released today, featuring the star afloat on a boat in Cambodia’s Siem Reap province. Wearing her own clothes, no makeup and her own years-old monogrammed Alto bag, Jolie looks at peace in her photograph. “People are not used to seeing Angelina in this situation,” Vuitton’s executive vice president Pietro Beccari tells WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand. This campaign is about a very special person and a very special journey.” In fact, Cambodia is the country from which Jolie adopted eldest son Maddox, and where she and partner Brad Pitt later established a foundation in the 9½-year-old’s name. Jolie follows in the footsteps of luminaries like Bono, Buzz Aldrin, Jim Lovell, Sally Ride and Mikhail Gorbachev, all of whom have posed for the “Core Values” campaign, as well as Madonna, Jennifer Lopez and Scarlett Johansson, all former faces of Vuitton. Jolie’s ad will break in the International Herald Tribune Wednesday, and is expected to run in various publications for about 18 months. And though the handbag she carries in her ad is no longer in production, Jolie’s love of the piece is causing the company to consider “re-editing” it, Beccari says. He would not discuss the amount Jolie was paid for the campaign, but says she did donate an undisclosed portion of her fees to charity.  Tell us: What do you think of Jolie’s ad? Kate Hogan


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Estfar on

She is gorgeous inside and out. No matter how hateful people can be, they can not deny that she puts her money where her heart is. Say what you will, I admire this woman immensely. Talk about just natural beauty — she personifies it!!! Bet anything that the money she makes from this, goes toward supporting her foundations. That’s what I call CLASS.

mariez on

You’re misleading the public. Show a bag that is available for sale.

Lisa on

The caption under the ad reads “A single journey can change the course of a life.” Considering the ad is shot in Cambodia, and that’s where Angelina adopted her first child Maddox from, the ad is a great reflection of her personally. The LV bag in the ad represents her Hollywood start, and the Cambodian journey is what changed her life. Get over the “no makeup” part, people!

JS on

Such a gorgeous picture. Looks like her. Looks real. Way more meaningful to a lot of people than the glossed up sparkly fancy ads. Love the old bag. Don’t change a thing.

Jazzie on

She is the most beautiful being on this planet and all the Universe!!! She is soooooooooooooooooo Perfect! Flawless as always. No need to add so much make up. Just perfectly flawless ;()

Ms. K on

Well now that she can add to the millions of dollars she has….Can some one please tell her to get some hair grease for her one daughter!!!! It just ain’t right!!!! Or just hire some one to grease and keep her hair on a daily!!!

KM on

No makeup? No way! She’s loaded down with black eyeliner, blue/purple eyeshadow, brow pencil, pale lipstick….

Joe on

Stunning Ad. I love the bag/please re-do it:)

Raquel on

Makeup or no makeup does not matter. You bitter people still putting on makeup and still do not look good? Or, you do not fit carrying a Vuitton bag because you trying hard to be vain and be vane. The ad looks serene, confident and exciting. At least, this is better reading than the many dates of Jennifer Aniston or her new look. Enough. Just think of yourselves in the ad.

JP on

I’m slightly confused about the “no make-up” thing… ohhhh, I get it! Maybe her eye make-up is tattoed on, so technically no make-up has been applied.

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