Angelina Jolie's First Louis Vuitton Ad Revealed

06/13/2011 at 10:00 AM ET

Angelina Jolie for Louis Vuitton
Courtesy Louis Vuitton

The rumors were true: Angelina Jolie is indeed the new face of Louis Vuitton. The actress’s first ad for the company’s “Core Values” campaign was released today, featuring the star afloat on a boat in Cambodia’s Siem Reap province. Wearing her own clothes, no makeup and her own years-old monogrammed Alto bag, Jolie looks at peace in her photograph. “People are not used to seeing Angelina in this situation,” Vuitton’s executive vice president Pietro Beccari tells WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand. This campaign is about a very special person and a very special journey.” In fact, Cambodia is the country from which Jolie adopted eldest son Maddox, and where she and partner Brad Pitt later established a foundation in the 9½-year-old’s name. Jolie follows in the footsteps of luminaries like Bono, Buzz Aldrin, Jim Lovell, Sally Ride and Mikhail Gorbachev, all of whom have posed for the “Core Values” campaign, as well as Madonna, Jennifer Lopez and Scarlett Johansson, all former faces of Vuitton. Jolie’s ad will break in the International Herald Tribune Wednesday, and is expected to run in various publications for about 18 months. And though the handbag she carries in her ad is no longer in production, Jolie’s love of the piece is causing the company to consider “re-editing” it, Beccari says. He would not discuss the amount Jolie was paid for the campaign, but says she did donate an undisclosed portion of her fees to charity.  Tell us: What do you think of Jolie’s ad? Kate Hogan


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Showing 285 comments

mel on

She doesn’t look anorexic in this picture so that’s a good thing…

Loretta on

Love it! The photography is beautiful & Angelina looks wonderful.

Brittany on

No makeup? Yeah right!

akri on

don’t like the pose but she’s beautiful as always.

Sandra on

The irony of this ad is that for the cost of one of those ridiculously overpriced handbags, Angelina and co can feed an entire village in cambodia…..utter nonsense as usual….

Erin on

Doesn’t the article say no makeup? They must be talking about a different photo?

Sandra Abadie on

Great picture, such a beautiful women, I LOVe Louis Vuitton!

Robin on

No make-up? They are telling us she is NOT wearing eye-make-up? My a$$. I like the ad, but don’t insult us by treating us like idiots, ok? Thanks!!

LP on

totally oddball pose, and yeah, I’m having a hard time believing the no-makeup thing. it looks like at a minimum, she went to bed with makeup on and artfully smudged it in the morning!

lency on

Well at least Angelina has fed an entire village, you can’t say that about many celebrities.

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