Flower Child! Dakota Fanning Models for Marc Jacobs's Oh, Lola

06/10/2011 at 03:30 PM ET

Dakota Fanning Oh, Lola
Courtesy Marc Jacobs

Her little sis Elle may be making the red carpet rounds these days, but Dakota Fanning has her own fashionable gig: she’s the face of Marc Jacobs’s latest scent, Oh, Lola. “I’ve been a big fan of Dakota since the first time I saw her in a movie,” Jacobs tells WWD. “When we were speaking about who to use in the Oh, Lola fragrance ads — I had recently seen The Runaways. Dakota was in it, and I knew she could be this contemporary Lolita, seductive yet sweet.” The fragrance, which includes notes of raspberry, frais des bois, pear, magnolia, vanilla and more, is itself a Lolita — a sweeter “little sister” to Jacobs’s successful and “seductive” Lola. Fanning, who recently graduated from high school, says she’s honored to pose for the brand. “Every time one of Marc’s fragrances comes out I run to the store to buy it,” she tells WWD. “The moment I was asked to be a part of the Oh, Lola campaign, I was so humbled and said ‘yes’ immediately.” Oh, Lola — available in various sizes from $48-$88 — will debut at Bloomingdale’s stores July, and expand nationally in August, when Fanning’s ads officially hit fashion magazines. Tell us: What do you think of Fanning’s Marc Jacobs ad?


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Rosey on

I like Marc Jacobs and I like Dakota Fanning. I do not like this ad. At all.

Too young, too fast, too public. Too much. I’ll never buy the fragrance because of the ad.

Snowlilly on

“she was Lo, plain Lo, in the morning, standing four feet ten in one sock. She was Lola in slacks. She was Dolly at school. She was Dolores on the dotted line. But in my arms she was always Lolita.” – Nabokov

Sazaen on

I personally don’t see anything wrong with the ad. Dakota isn’t undressed or posing in s sexually suggestive manner. She looks sweet and innocent as always. She is an actress with many sides to herself and this ad speaks of her capabilities. It’s just an ad that’s all.

Meredith on

I don’t like this shot either. It looks very amateur with the lighting and I don’t like the pose or how she’s holding the bottle. The lighting and outfit she’s wearing really washes her out. Could have been so much better. They really blew it on this one. And I love Dakota! disappointed.

doburto on

I think my mind is in the gutter..cuz the bottle is way too big to be of any use!!!

mia on

I have to agree with many of the replies! Quite odd, to say the least! Right arm is is a goofy position. Gorgeous dress! She should have been holding it with both hands, looking at it lovingly, rather than having it placed between her legs! EEEWWWWWW!!!

j.d. on

I’ve just finished a novel, Grasshopper, inspired by Lolita’s story and told from her point of view…looking for a publisher…What a connection with this product!!!

swasdiva on

IDK, I find it a little perverted considering the bottle’s “Flower” is emanating from her crotch. But she’s a legal adult now, I hope, and can express her sexuality if she wants. While subtle, it still kinda squicks me out.

Be Respectable on

Dakota Fanning is a young actress that has not gone the route of drug addiction like Lindsay Lohan…so why make Dakota look as if she has? The picture is not very professional…the lighting is too bleaching for an already fair skin/white blond like Dakota. A professional photographer should have known that and opted for lighting that would compliment Dakota’s fair skin, not lighting to bleach her out more. Sadly, the not-so-professional photographer made nice and respectable Dakota look like a young, “strung out” Courtney Love! Dakota you need to fire your P.R. person. Shame on your P.R. person for letting the photographer depict you as “strung out.” Neither the P.R. person nor the photographer are “professionals!”

Hal on

Photographer put too much sex in the shot – the perfume bottle, a phallic symbol??? Dakota’s dress flared behind her (she’s sitting on what??) – panties or naked bum??

She is mostly grown, but a whole lot of fans out there remember her as a sweet YOUNG girl – this pic makes me think of porn stars advertising products.

Sorry Dakota – you’re still a sweet YOUNG thing to me and a whole bunch of others.

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