Flower Child! Dakota Fanning Models for Marc Jacobs's Oh, Lola

06/10/2011 at 03:30 PM ET

Dakota Fanning Oh, Lola
Courtesy Marc Jacobs

Her little sis Elle may be making the red carpet rounds these days, but Dakota Fanning has her own fashionable gig: she’s the face of Marc Jacobs’s latest scent, Oh, Lola. “I’ve been a big fan of Dakota since the first time I saw her in a movie,” Jacobs tells WWD. “When we were speaking about who to use in the Oh, Lola fragrance ads — I had recently seen The Runaways. Dakota was in it, and I knew she could be this contemporary Lolita, seductive yet sweet.” The fragrance, which includes notes of raspberry, frais des bois, pear, magnolia, vanilla and more, is itself a Lolita — a sweeter “little sister” to Jacobs’s successful and “seductive” Lola. Fanning, who recently graduated from high school, says she’s honored to pose for the brand. “Every time one of Marc’s fragrances comes out I run to the store to buy it,” she tells WWD. “The moment I was asked to be a part of the Oh, Lola campaign, I was so humbled and said ‘yes’ immediately.” Oh, Lola — available in various sizes from $48-$88 — will debut at Bloomingdale’s stores July, and expand nationally in August, when Fanning’s ads officially hit fashion magazines. Tell us: What do you think of Fanning’s Marc Jacobs ad?


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Showing 219 comments

gabriella on

umm the name LOLA most likely refers to the book Lolita which the main character, an adult male, has an infatuation with a 12 yr old girl. It is a very twisted book. This ad is full of symbolism. the flower on top of the bottle which is placed in between her legs? her child like looks and dress. I find this ad sad.

Kara on

I think it’s fine. She’s fully clothed, with her legs together and a bottle of perfume sitting on her lap. Besides, we have to face the fact that she’s not a little girl anymore, but a beautiful young lady. Congrats Dakota on a gorgeous ad.

Char on

As a graphic designer, I think this is great. It’s funny. We all remember her as an adorable little girl and now we see that she’s more grown up, but still innocent. It’s like she’s saying “What’s all the fuss about? I’m just holding a nice bottle of perfume with this pretty flower on the top.” I find it amusing that people are offended by the placement – that’s the whole point.

Suzanne Vanarsdall on

This ad disgusts me. It shows no class and is far from being seductive. I wouldn’t buy the perfume just for that reason. Come on people, show some professional marketing here.

Onyx on

Tell us: What do you think of Fanning’s Marc Jacobs ad? I will answer this question…. It looks the way I imagine “kiddie porn’ may start out….I am disturbed by the picture because of Ms Fanning’s age and I wouldn’t buy the fragrance because of the picture….But then I don’t watch Woody Allen movies either.

sickofhollywood on

What has society gotten to…..
why should I be so shocked? This picture will change the way I see Dakota Fanning from now on. I think she is being used by Marc J. and if this gets out everywhere, it will hurt her. Shame on you. Whoever thinks this is ok….you are sick.

X on

Everyone is talking about the position of the bottle! They made you do exactly what they wanted to…make you talk about it! Good marketing!

Kemberly on

Love Dakata—this add to me…….

1) Love the Dress
2) Love the Face/Hair
3) Love the Bottle

1) Location of Bottle
2) Background–Just thought there wasn’t enough going on with such a ‘busy’ bottle (which I love!) Something to speak to the “younger” crowd.

Megan on

She looks pretty enough, but her expression is kind of bored, plus the bottle is really poorly positioned.
But she would make a good face for the fragrance, just with a better ad.

Kim Waldrop on

She is beautiful, but the photographer is a complete FAIL. It looks like one of the cheap “Glamour” shots you have done in the malls. You would think there would have more forethought put into this.

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