Flower Child! Dakota Fanning Models for Marc Jacobs's Oh, Lola

06/10/2011 at 03:30 PM ET

Dakota Fanning Oh, Lola
Courtesy Marc Jacobs

Her little sis Elle may be making the red carpet rounds these days, but Dakota Fanning has her own fashionable gig: she’s the face of Marc Jacobs’s latest scent, Oh, Lola. “I’ve been a big fan of Dakota since the first time I saw her in a movie,” Jacobs tells WWD. “When we were speaking about who to use in the Oh, Lola fragrance ads — I had recently seen The Runaways. Dakota was in it, and I knew she could be this contemporary Lolita, seductive yet sweet.” The fragrance, which includes notes of raspberry, frais des bois, pear, magnolia, vanilla and more, is itself a Lolita — a sweeter “little sister” to Jacobs’s successful and “seductive” Lola. Fanning, who recently graduated from high school, says she’s honored to pose for the brand. “Every time one of Marc’s fragrances comes out I run to the store to buy it,” she tells WWD. “The moment I was asked to be a part of the Oh, Lola campaign, I was so humbled and said ‘yes’ immediately.” Oh, Lola — available in various sizes from $48-$88 — will debut at Bloomingdale’s stores July, and expand nationally in August, when Fanning’s ads officially hit fashion magazines. Tell us: What do you think of Fanning’s Marc Jacobs ad?


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Martyna on

I think the add is nicely done as art. And whoever thinks this is softcore porn, you must get off on seeing people fully clothed. Have you guys even watched her movie “The Runaways”? Some of the clothes she wears and scences she’s in in that movie are more suggestive than this photo. She’s grown up now, get over it and stop trying to keep her in sweet little girl parts. Let her take her career where she wants and she wanted to do this photo shoot!

oldgranny on

The arm angle is r-e-a-l-l-y creepy. Other than that, it’s okay.

Sandi on

I agree with the baby hooker comment. Have some class!


That is one of the worst pictures I have seen of Dakota. A very drab photo for a fragrance ad.I would have to say that it makes her look like someone who is strung out. Perhaps the fragrance is so bad that you would have to be high to use it.

veronica on

Her arm looks bent all weird. This picture is bad. What is she trying to say with the bottle? that she is loose and can take the whole thing or that she is actually a dude with a big one. And “Lolita”, that is pervish. A lolita is basically an underage prostitute. This as is for old perverts, I am disgusted.

Nancy on

The most interesting aspect is that she is double jointed. I agree totally with others about the positioning of the bottle..ruins M J’ image.

Jennifer on

The bottle placement just looks awkward and unnatural. It’s pretty obvious that they were trying to make something provocative and scandalous, but it really just looks… contrived and crass.

maggie tamulis on

I am a grandmother, which puts me in that “old folks” group but I noticed a lot of other people mentioned where the bottle is positioned, in her lap…yes, I definently say they were going for the sexual slant to the ad, why, who knows but does everything have to be sexual to sell…I think not, Dakota should appeal to the “young folks” simply by being herself, not with some hidden “sex pot” overtone…my opinion only for what it’s worth…tah, dah!!!

Meadow on

Inappropriate and sad. Not to mention a pedophile’s dream. She is in a “little girl” dress, in that suggestive pose, with a “come-hither” look on her face. Surely, if she has had any decent advice, she has enough money from her actual acting gigs that she need not allow herself to be exploited in this way. Why have we allowed the corporations to systematically erode any sense of decency in our culture?

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