Flower Child! Dakota Fanning Models for Marc Jacobs's Oh, Lola

06/10/2011 at 03:30 PM ET

Dakota Fanning Oh, Lola
Courtesy Marc Jacobs

Her little sis Elle may be making the red carpet rounds these days, but Dakota Fanning has her own fashionable gig: she’s the face of Marc Jacobs’s latest scent, Oh, Lola. “I’ve been a big fan of Dakota since the first time I saw her in a movie,” Jacobs tells WWD. “When we were speaking about who to use in the Oh, Lola fragrance ads — I had recently seen The Runaways. Dakota was in it, and I knew she could be this contemporary Lolita, seductive yet sweet.” The fragrance, which includes notes of raspberry, frais des bois, pear, magnolia, vanilla and more, is itself a Lolita — a sweeter “little sister” to Jacobs’s successful and “seductive” Lola. Fanning, who recently graduated from high school, says she’s honored to pose for the brand. “Every time one of Marc’s fragrances comes out I run to the store to buy it,” she tells WWD. “The moment I was asked to be a part of the Oh, Lola campaign, I was so humbled and said ‘yes’ immediately.” Oh, Lola — available in various sizes from $48-$88 — will debut at Bloomingdale’s stores July, and expand nationally in August, when Fanning’s ads officially hit fashion magazines. Tell us: What do you think of Fanning’s Marc Jacobs ad?


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Showing 219 comments

bee on

highly inappropriate. they should never have suggested this.

kathleen on

Have always loved Dakota, and admire M. Jacobs design sense, but this ad campaign could well be for a fragrance branded Lolita”.
Modeled a bit myself during the days of heroin sheek and thought that insane as well.
Hope her manager, and photo stylist will be a little more protective next time. Know that she ‘s a young now, but would like to see her acknowledged for her talent.

Julie on

to all the people who said it was sick how she was holding the bottle. Take a long hard look at yourselves and you will see it is YOU who is the pervert, not her or the photographer. You’re just sex crazed, thats all :)

casey on

very raunchy and disappointing! She is such a wonderful actress and Im surprised she would let them take a picture of her like this?! Get some class!

b.hoak on

It’s a tasteful ad.

casey on

Julie- Come on! It is suggestive! It is also inappropriate! But i guess its people like you that make disappointing adds like this one, allowed!

Jane on

“I’ve been a big fan of Dakota since the first time I saw her in a movie,” Jacobs tells WWD. I knew she could be this contemporary Lolita, seductive yet sweet.”
– In the eyes of Marc Jacobs…this is how she is beholded…

rclarke on

As a mother of four girls…it’s VERY weird to me that she’s posing at her age with a bottle between her legs. Too much exposure way too young in my opinion. It’s all too much. Let our youth retain and enjoy their youth while they can! They grow up too fast as it is. Sexually seductive exposure is too much at Dakota’s age! There are enough beautiful young ADULT’s to choose from that are available and old enough (frontal lobe development) to decide to be exposed in a sexual manner…and believe me…I’m no St. Mary! I’ve seen it all and have maintained my youth and…say no more…through the life process…Just looking out for the next generation coming of age. We don’t ALL have to hit a wall to get it!

LA on

I’ve read the book Lolita, and this ad is a perfect representation of the book: going for 60’s chic with someone who is both woman and child. Tacky and controversial, where the only person who truly called the shots was Lolita.

That being said, my first thought was, “Oh, they’re trying to be scandalous! Those wicked, wicked advertising men, going for the obvious and the cliche!” To me it fell too short of the mark, catering to the Lowest Common Denominator while trying to claim couture status.

True sexiness and allure uses the imagination and allure of getting you to guess, not spelling it out for you with diagrams and pictograms.

montana on

ummm is he saying her flower is ready to be plucked?

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