Flower Child! Dakota Fanning Models for Marc Jacobs's Oh, Lola

06/10/2011 at 03:30 PM ET

Dakota Fanning Oh, Lola
Courtesy Marc Jacobs

Her little sis Elle may be making the red carpet rounds these days, but Dakota Fanning has her own fashionable gig: she’s the face of Marc Jacobs’s latest scent, Oh, Lola. “I’ve been a big fan of Dakota since the first time I saw her in a movie,” Jacobs tells WWD. “When we were speaking about who to use in the Oh, Lola fragrance ads — I had recently seen The Runaways. Dakota was in it, and I knew she could be this contemporary Lolita, seductive yet sweet.” The fragrance, which includes notes of raspberry, frais des bois, pear, magnolia, vanilla and more, is itself a Lolita — a sweeter “little sister” to Jacobs’s successful and “seductive” Lola. Fanning, who recently graduated from high school, says she’s honored to pose for the brand. “Every time one of Marc’s fragrances comes out I run to the store to buy it,” she tells WWD. “The moment I was asked to be a part of the Oh, Lola campaign, I was so humbled and said ‘yes’ immediately.” Oh, Lola — available in various sizes from $48-$88 — will debut at Bloomingdale’s stores July, and expand nationally in August, when Fanning’s ads officially hit fashion magazines. Tell us: What do you think of Fanning’s Marc Jacobs ad?


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Showing 219 comments

Morgan on

She’s actually not (technically) an adult. She’s 17, as of February.
I think she’s beautiful and it’s a ‘good’ shot, but I think it’s a shame, as a lot of girls have a lot of pressure to pose like this (ex – Miley Cyrus).
It’s pretty overtly sexual w/ that bottle posed in that way. I don’t think I’d feel great about posing like that @ any age. (imo – it’s more of a rebel sexual pose like someone like Courtney Love or Pink or something would do.. actually – I don’t even think Pink would do it.)
Would be nice if some of these ridiculous designers would have a care about the actual girls/ guys instead of being self-centered and looking to make a buck or be the ‘next huge sensation.’ These girls can’t even vote yet.
You just watched any real care or true professionalism take a backseat, on the part of Jacobs.

Mary on

This ad’s trying too hard… “Look how edgy we are.” A post-adolescent, child star with a blooming flower between her legs… It’s obvious and tasteless.

Jean on

I like Dakota Fanning’s work but this neither pays respect to the person or the perfume. I get why the bottle was placed there but that neither gives the person or the perfume the respect deserved. I would not buy the perfume because of this ad.

Matthew on

Disappointing ad from the Jacobs camp. Does not scream “buy me”. Although Oh Lola has it’s connotations, a little more classy sexy ad campaign could have been designed.

ThatGirlAtTheParty on

Another one headed for Lindsay Lohan land.

Mary on

I don’t like the position of the fragrance bottle.

Mel on

CREEPY. I would never buy this perfume and wouldn’t be interested in trying it even if it was given to me….just because of this photo.

Sad that the girl allowed herself to be photographed in this pose and that her parents didn’t teach her more about respecting herself and having healthy limits and boundaries.

My bet is that this ad was thought up by a man…it smacks of the worst aspects of misogyny.

Have zero tolerance for ads like this that use exploitative poses of young women to sell products. Actively boycott this perfume specifically because of this ad.

ajh on

The photography is amateurish, the pose uninventive, and the incinuation a cheap cliche. It’s no wonder they had to “use” someone so young and naive to pull it off without resistance!

Maria on

Love her as a actress, the camera man must have been drinking the day of the shoot. She looks washed out and pale. Horrible shot and how about you put the bottle next to her not in her crotch which is bad. Someone needs a kick in the rump for such bad quality through and through…..

smalls on

Its a weird and different photo, but I honestly like it, just because of that reason. If it wasn’t Dakota Fanning there, people wouldn’t be making such a big deal out of it. But that is a pretty strange place for the perfume to be.

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