Jessica and Ashlee Simpson Collaborate on Tween Clothing Line

06/01/2011 at 03:00 PM ET

Jessica Simpson Creates Tween Line of Clothing

She’s helped teens dress for prom, and now, she’ll be helping them dress for everyday life! Jessica Simpson is teaming up with little sis Ashlee to create a line of tween apparel as part of the Jessica Simpson Collection, according to WWD. The new products, available in stores in fall, will be geared to the fashion-forward tween and will feature sportswear, denim and activewear styled after Simpson’s “girly, playful attitude,” the trade mag reports. Knit tops, hoodies, pullovers, striped shrunken knits, graphic T-shirts, drawstring pants, footwear and outerwear will all be part of the collection, with both Jessica and Ashlee serving as co-creative directors for the line.
”Creating a tween apparel collection was a natural extension for the brand,” Jessica tells WWD. “I’m excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today’s tweens.”
Ashlee, who has always been a big supporter of her big sis’s empire, agrees. “My goal as co-creative director will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion.” This marks the first time the sisters are collaborating on a fashion venture. Tell us: Would you buy from the Simpson sisters’ tween clothing line? –Kim Peiffer


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Ashlee Simpson: Tween Fashion Line with Jessica! – Just Jared | Jessica Simpson on

[…] her big sister, Jessica, in creating a tween line as part of the Jessica Simpson Collection! …Jessica and Ashlee Simpson Collaborate on Tween Clothing LinePeople MagazineJessica & Ashlee Simpson New Tween Fashion Line: Is It Any Good?E! Online […]

Jon on

Congrats to Jamie Foxx on his 2nd Daughter being born last year, etc.

Darian on

Realitychic, my bad, I forgot we were talking about a Rhodes scholar here, lol. She is just another so called celeb putting here name on something others created.

Jessica Simpson Brings On Ashlee For New Clothing Line « : TheGloss - A gloss on beauty, fashion, style, love and more on

[…] Predictably, the sisters told Women’s Wear Daily that Ashlee’s hardened personality and street edge is the reason that she’s the perfect collaborator. According to People: […]

Lori Grogan on

Jessica Simpson may not appear to know which end is up most of the time, but she obviously has some great business sense. She has a strong team working with/for her and has a billion, yes, BILLION dollar business. Hopefully Ashley will be an asset and they are able to blend their fashion sense to develop a successful, affordable line of tweener clothes.

Jessica on

I’d have to see the stuff, but her line has some really good down to earth stuff. The jeans are super comfy as well. It’s nice to see them collaborate, because Ashlee’s style is completely different than Jessica’s. Could make for some really cute stuff. Can’t wait to see it!!!

Jessica Simpson Brings In Ashlee for Tween Fashion Line – AceShowbiz | Jessica Simpson on

[…] a tween line that will feature shoes, outerwear, sportswear, activewear and jeans as …Jessica and Ashlee Simpson Collaborate on Tween Clothing LinePeople MagazineAshlee Simpson: Tween Fashion Line with Jessica!Just JaredJessica & Ashlee […]

Mac on

People underestimate Jessica Simpson. She is obviously very successful and kudos to her for that success and for bringing her sister onboard. She is savvy enough to build a multimillion dollar company and surround herself with good people.

Marky on

I don’t really understand the constant hatefulness toward Jessica’s clothes line. Her clothes are really great and I’ve never talked to anyone who doesn’t love her shoes. Super comfortable and gorgeous, too. Some of the stuff she said on the show she did with Nick was meant to make her seem like an airhead, but that was a long time ago, and if you were held responsible for what you did years ago, how would you look to others. Just sayin”

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