'Real Housewives' Star Alexis Bellino Dishes on Her Dual Clothing Lines

05/17/2011 at 04:00 PM ET

Real Housewives of Beverly Hills Alexis Bellino
Courtesy Alexis Couture

She’s a mom and reality star, but Alexis Bellino of The Real Housewives of Orange County has somehow found the time to design two clothing lines, too. The California girl recently unveiled her dual collections, Alexis Couture and Alexis Casual, available on her website now. But conceiving her clothing wasn’t without, well, the expected Housewives drama. “There’s been a lot of sweat and tears and yelling,” Bellino jokes to PEOPLE. “It hasn’t been easy. But I also didn’t expect it to come together as smoothly as it did.” Bellino, who says she was “always that girl” bringing dresses to the tailor to be altered to her liking, decided she wanted to get into fashion design about two years ago. “I had a vision, and wanted to go to a couple designers to see if they had the same vision I had, and if we could make it work,” she explains. She often describes the look or piece she’s going for to the designer, who then whips up a prototype and consults with Bellino on fabrics and details. “I’ll say, ‘OK, I love this for the line, but let’s move this, change this, add a sleeve here,'” she explains. “It’s made me realize my vision.” Bellino says her favorite Casual pieces are the maxi dresses (above), designed in part for moms on the go. “I live in them,” she shares. “Running around with three kids, sitting on the floor, getting in and out of the car, playing in the park … a short dress isn’t going to work for that.” The Couture line (above), made with more expensive fabrics, features flowing dresses Bellino says are perfect for a night out. But regardless of the differences between the two collections, Bellino is just proud to have her project out there. “I’m just so excited,” she shares. “Hopefully this will allow women to find that one dress that looks very expensive, but is really very affordable, girly and sexy.” —Kate Hogan

Real Housewives of Beverly Hills Alexis Bellino
Courtesy Alexis Couture


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Showing 25 comments

Dewayne on

your no dress desinger your a joke,lol

Melinda on

She doesn’t even have a website you can connect to. Did she NOT pay that bill as well?

Why is People Mag giving interviews to these Bravo women who say they are something when they are not.

Lori Fontenot on

I think Alexis designs are gorgeous, and elegant. I wish I had the body to wear them. I wish her sucess in her new business.

Lastest Night Sweat News on

[…] Alexis Casual clothing lines took “a lot of sweat and tears and yelling” Read more on People Magazine Posted in Uncategorized | Tags: Lastest, News, Night, […]

jackie on

how ridiculous, someone who doesn’t even understand what “couture” means designing clothes. girlfriend, “couture” is what you took a pair of scissors to.

Janet on

The dress she took the scissors to looked like something a Brothel Madame or a back-street belly dancer would wear, so she was right to cut those sleeves off.

carol on

Might want to learn the definition of “couture” before call your line “couture” – Alexis could not even give the definition the other night on the episode – very sad woman.

BrendaLee on

Alexis Bellino CANNOT SEW. Who has EVER heard of a “fashion designer” who cannot sew? I’ve been sewing since childhood and I am STILL learning. The vast majority of designers have sewn since childhood, have formally studied design, textiles, marketing, etc., AND have extensive experience working as buyers, working in fashion houses…What is her job history? And her ‘modeling!’ I’ve never seen a more awkward, weird attempt at modeling. Alexis Bellino is in her mid 30’s and she is trying to go to the front of the line, using her ‘star status’ as a housewife, to jump ahead of people who have worked for years to break into the fashion industry.

Alexis Bellino couldn’t explain what “couture” meant. Now her husband Jim is ‘directing’ her modeling!? Anyway–does ANYONE know what Jim’s job history is? Does he work? At all??

BrendaLee on

Also, she claims her ‘line’ is affordable for “everyone.” Really? Has Mrs. Jim Bellino ever heard that we are smack in the middle of a giant recession? I don’t know what planet this middle aged woman lives on, but many of us mere mortals are NOT spending 250.00 on cheap maxi dresses made of cheap fabric. Tal is the true designer. Alexis thinks that if she scribbles a doodle on a paper and then abusively orders Tal to “create” then that makes her a talented, bone fide “fashion designer.” When asked if she could sew, she says, “I am NOT going near a sewing machine.” What an insult to those of us who do sew. Is it beneath her, or what?

Chloe on

I’ve heard that some of the fireworks between Alexis and Peggy are because of Alexis’s unresolved feelings about Jim and Peggy’s past relationship. I’ve heard it was way more serious that the press portrays it and that Jim and Peggy actually lost a baby! Apparently Jim was crazy in love with Peggy and when she became pregnant he was desperate to marry her. For whatever reason Peggy kept turning him down, and when she miscarried, they broke it off. According to sources, Jim was heartbroken for a long time. So I think all this talk that Jim is heartless in incorrect. Alexis has a very hard time accepting Jim and Peggy’s past, especially the fact that they nearly had a family together. By the time Jim got with Alexis he was much older, and more callous due to his heartache over the miscarriage.

I have no doubt he loves Alexis and James very much, but they say he never completely recovered from Peggy’s miscarriage. So I don’t think Jim is nearly the heartless man he’s made out to be. He has a very tender side.

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